Develop and execute end-to-end go-to-market strategies for new products, features, and market expansions.
Define target customer segments, buyer personas, product positioning, and value propositions.
Conduct market, competitor, and pricing analysis to identify commercial opportunities.
Develop sales enablement materials including presentations, proposals, product demonstrations, and case studies.

Brand & Integrated Communications

Develop and maintain a consistent brand strategy across digital and offline channels.
Lead content, public relations, media engagement, and corporate communications initiatives.
Drive events, webinars, community initiatives, and other activities that strengthen brand awareness.

Growth Marketing & Customer Acquisition

Design and optimize B2B and B2C marketing campaigns across relevant channels.
Manage customer acquisition funnels from awareness through conversion and retention.
Oversee digital marketing activities including website strategy, SEO/SEM, paid advertising, email marketing, and marketing automation.
Identify opportunities to improve lead generation, conversion rates, and customer engagement.

Partnerships & Commercial Growth

Identify and develop strategic partnerships with businesses, institutions, technology providers, and other relevant stakeholders.
Support initiatives that expand the organization's customer base and market presence.
Monitor commercial opportunities and emerging market trends to inform growth strategies.

Marketing Analytics & Performance

Track key marketing and commercial performance indicators, including customer acquisition cost, customer lifetime value, conversion rates, and marketing ROI.
Analyze campaign and customer data to identify performance gaps and growth opportunities.
Prepare regular marketing and growth reports for executive management.

Requirements

Education Bachelor's Degree in:

Marketing, Business Administration, Communications, Economics Or a related discipline.
Professional certifications in Digital Marketing, Marketing Management, CIM, or related fields will be an added advantage.

Experience

Minimum of 5 years of experience in marketing, growth, product marketing, or business development.
At least 1 year of experience in a leadership or managerial capacity.
Experience within technology, SaaS, fintech, proptech, or digital product environments is highly desirable.
Demonstrated experience developing and executing go-to-market strategies.
Experience launching, positioning, or scaling digital products.
Knowledge of the African technology and emerging-market ecosystem is an advantage.

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Mid-level Sales, marketing, promotion jobs in Lagos, Nigeria