Closing: May 17, 2024
13 days remainingPublished: Apr 26, 2024 (9 days ago)
Job Requirements
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Job Summary
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Qualifications
- Degree in Marketing, Arts, Humanities desirable
- 2-3 years experience in digital communications and marketing
- Excellent analytical skills
- Extensive digital media, social media knowledge and technical skills
- Independent, mature, self-initiative and positive attitude
- Leadership and ownership skills
- Strategic thinking: analyze consumer knowledge and brand positioning to develop sound online marketing strategies
- Writing and editing skills: create and edit content for various digital platforms. Blog writing is a key part of the role.
- Communication skills: explain digital technologies and applications clearly to non-technical colleagues
- Web development knowledge: HTML /JavaScript, SEO expertise, advanced Word and PowerPoint skills
- Project management skills: handle time-sensitive projects and deadlines
- Highly organized with task tracking and documentation skills
Responsibilities
Qualifications
- Degree in Marketing, Arts, Humanities desirable
- 2-3 years experience in digital communications and marketing
- Excellent analytical skills
- Extensive digital media, social media knowledge and technical skills
- Independent, mature, self-initiative and positive attitude
- Leadership and ownership skills
- Strategic thinking: analyze consumer knowledge and brand positioning to develop sound online marketing strategies
- Writing and editing skills: create and edit content for various digital platforms. Blog writing is a key part of the role.
- Communication skills: explain digital technologies and applications clearly to non-technical colleagues
- Web development knowledge: HTML /JavaScript, SEO expertise, advanced Word and PowerPoint skills
- Project management skills: handle time-sensitive projects and deadlines
- Highly organized with task tracking and documentation skills
- Develop, execute, and manage digital marketing campaigns
- Oversee all digital media/social media strategy
- Responsible for maintaining ROI across all digital channels month-over-month
- Create engaging content continuously and showcase offline activities attractively on online platforms
- Lead organization of brand events to generate online buzz and organic branded content
- Manage and maintain organization's digital media channels and website
- Write and optimize content for website and social media accounts like Facebook, Twitter, Instagram, etc.
- Track and analyze website traffic and provide regular internal reports
- Achieve key performance indicators like reducing bounce rate, increasing dwell time, improving conversion
- Continuously work on website Search Engine Optimization
- Fix any errors or bugs in online content
- Edit and post videos, podcasts, and audio content to online platforms
- Arrange webinars and webcasts
- Create online banner ads and manage pay-per-click (PPC) ad campaigns
- Write copy for email marketing and other online campaigns
- Identify new digital marketing trends, evaluate new technologies, and ensure brand leads industry developments, especially in mobile marketing
- Work on printed materials to supplement online products
- Organize and attend product launches and networking events
- Any other marketing-related duties as assigned by Marketing Manager and Director
- Prepare weekly/monthly inventory and stock-taking reports, monthly food cost reports for all stores, inventory valuation, unit stock cost report/prices
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