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Published: Sep 16, 2022 (13 days ago)

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Job Summary

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An innovative, reputable and market excelling global company is seeking a CRM Manager to join their team.

This company is at the forefront of changing consumption patterns, disrupting markets and pushing the boundaries in customer engagement using multi-platform experiences and personalization. This full-time position based in Kampala, Uganda and is well suited for a professional looking to advance their career and gain hands-on experience in a thriving and supportive workplace.

Based within the Commercial department and reporting to the Head of Customer Experience, you ought to have a deep appreciation, working knowledge and experience understanding the importance of behavioral segmentation as consumers and markets evolve, adding value and creating optimized experiences for users. Know everything about your customers, their motivations, consumption patterns and needs; and use this knowledge to build insights and integrate them into a comprehensive multichannel communication/campaigning strategy. Using your expertise, you'll engage customers, address product aspirations and maximize retention, engagement, customer satisfaction and customer ARPU.


Responsibilities

An innovative, reputable and market excelling global company is seeking a CRM Manager to join their team.

This company is at the forefront of changing consumption patterns, disrupting markets and pushing the boundaries in customer engagement using multi-platform experiences and personalization. This full-time position based in Kampala, Uganda and is well suited for a professional looking to advance their career and gain hands-on experience in a thriving and supportive workplace.

Based within the Commercial department and reporting to the Head of Customer Experience, you ought to have a deep appreciation, working knowledge and experience understanding the importance of behavioral segmentation as consumers and markets evolve, adding value and creating optimized experiences for users. Know everything about your customers, their motivations, consumption patterns and needs; and use this knowledge to build insights and integrate them into a comprehensive multichannel communication/campaigning strategy. Using your expertise, you'll engage customers, address product aspirations and maximize retention, engagement, customer satisfaction and customer ARPU.


  • Collaborate with the team and develop a comprehensive customer communication strategy.

  • Lead segmentation of the customer base to identify insights and target customer segments with specific campaigns.

  • Work closely with the team to prioritize campaigns and offers from a customer perspective and ensure that communication strategy also best delivers their objectives and expectations.

  • Develop and deliver local, personalized and targeted campaigns using relevant customer channels such as onsite messaging, email, SMS, push notifications etc.

  • Develop campaigns based on specific customer profiles, behavior or events and continually optimize through a test and learn approach.

  • Initiate research projects, both qualitative and quantitative, to uncover customer insights.

  • Deploy the promotion budget profitably through robust planning, execution and analysis.

  • Support triggered email program tests, including test setup, validation, and review.

  • Do a comprehensive promotion/campaign analysis on a monthly basis and present to key stakeholders.

What are we looking for?

  • Educated to degree level, marketing qualification would be preferred.

  • Strategic direct marketing thinker with a proven ability to innovate, implement and optimize.

  • Proven track record of being able to develop and implement a campaign strategy based on

  • understanding customer needs and customer profiles.

  • An ability to extract customer insight from data, great organization, planning and prioritization skills, with strong attention to detail.

  • Strong experience implementing, driving, and managing complex multi-channel campaigns.

  • Reporting and analytical skills are required.

  • Experience within the online gaming sector and a strong interest in its product offering is desirable.

  • Strong communication skills, with an ability to communicate with the senior leadership team.

  • Experience working in the online gaming industry would be beneficial.

  • Passion for sports would be beneficial.


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