● Bachelor’s Degree in Marketing or Business or any other relevant field
● Minimum of 5 years’ experience in marketing and proven experience in strategic marketing with a strong understanding of marketing principles and techniques.
● Min 3 years of experience leading a team, and demonstrated ability to lead and motivate a team
● Strategic thinking with the ability to translate strategy into a practical action plan
● Experience in budget management
● Excellent analytical skills with the ability to interpret data and make informed decisions.
● Experience with implementation of marketing campaigns from planning to actual execution. Hands-on and getting-things-done mentality
● Strong communication and presentation skills.
● Ability to work effectively under pressure and meet tight deadlines.
● Experience managing social media platforms is preferred
Branding & Brand Communication:
● Assist in maintaining, improving and updating the company's brand identity and guidelines
● Create and manage the brand communication plan, ensuring consistency across all channels and marketing materials
● Manage and negotiate co-branding activities with partners
Marketing Strategy & Budget Management:
● Develop and execute comprehensive marketing strategies and implementation plans aligned with business objectives
● Create a detailed marketing plan and budget in alignment with company objectives with timelines, and performance metrics based on customer insights
● Design marketing plans for new business development products and services at pilot as well as at scaling stage
● Develop a PR plan to complement the social media efforts and enhance brand communication in close cooperation with corporate relations department
● Continuously assess and report monthly to management on market conditions including customer trends, competition and new opportunities
Marketing Campaign Planning & Implementation
● Oversee and prioritise the development of marketing campaigns and initiatives to generate leads and support collections
● Make detailed marketing implementation plan with timelines based on approved budgets, and targeted KPIs for each running campaign
● Effectively implement co-marketing activities with partner organisations, such as suppliers, by timely relationship management, monthly planning sessions
● Ensure the effective execution of marketing activities
● Organise (online) training for (branch) staff to ensure marketing campaigns are properly implemented
● Marketing Partnership management, including relationship management, and negotiation and documentation of partner agreement (MOU/SLA)
● Support the creation of marketing materials, such as brochures, flyers, presentations, and promotional items, adhering to the brand's guidelines
● Prepare briefings for artwork and external consultants for marketing-related activities
● Place timely orders for artwork, and marketing materials, by proper understanding of internal and external processes
● Coordinate with Customer relation department to ensure that SMS campaigns are implemented on time, and promotion calls are conducted according to plan
● Support corporate affairs in crafting press releases, articles, and other PR materials to showcase the company's achievements and initiatives.
● Support corporate affairs with the organisation of public events, product launches, and other promotional activities
● Ensure all (branch) staff is up-to-date on all ongoing marketing campaigns and their roles and responsibilities in those by writing and posting marketing-related content on the Tugende intranet in real time
Social Media Management & Digital Marketing
● Document and execute a well planned and executed social media plan, including a content calendar and enhance brand communication in close cooperation with the corporate relations department
● Manage the company's social media presence and responses on various platforms, including Facebook, Twitter, LinkedIn, etc.
● Develop engaging and relevant content for social media channels to drive engagement and expand the company's online reach
● Monitor social media analytics and report on performance metrics on a monthly basis (e.g. clicks, likes, comments, and shares) and include a slide for SMT presentation
● Ensure all Tugende digital media channels are up-to-date including the Tugende website
Marketing Campaign Effectiveness Monitoring
● Set up and manage a systemized monitoring system for the effectiveness of marketing activities, including writing briefings for dashboards and trackers to monitor KPIs and ROI
● Monitor marketing dashboards and trackers and prepare monthly evaluations/reports of marketing campaigns, sharing of learnings, tracking of KPIs, and incorporating learnings to further optimise and improve marketing campaign effectiveness
● Ensure that all marketing-related data is timely submitted and 100% accurate to ensure that monitoring tools give an accurate reflection of the marketing campaign’s effectiveness
● Present monthly reports and presentations to the Senior Management Team on marketing campaign effectiveness
● Closely coordinate with the Customer Relations Department on conducting timely disbursement and completion questionnaires and analyse this data to do a comprehensive evaluation of marketing campaign effectiveness
Lead Customer Insights:
● Coordinate and provide input on the activities of the customer insights coordinator
● Support on analysis and presentation of customer insights to SMT for existing business processes, products, services, marketing campaigns, or new business and product development
● Support Marketing team on translation of customer insights into marketing strategies for existing on new business to improve customer experience, and enhance product offerings
