Mid-level Business, strategic management jobs in Lagos, Nigeria

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Commercial Manager

Job details

Contract Type

Description

Strategic Leadership

  • Develop and implement commercial strategies aligned with the company's overall business objectives.
  • Drive market entry and expansion strategies for new and existing product lines, including processed food products.
  • Conduct market research and competitor analysis to identify trends and growth opportunities.
  • Align commercial strategies with production, procurement, and supply chain capabilities.

Sales & Business Development

  • Drive revenue growth by securing pre-contract agreements with customers on product volumes and delivery timelines.
  • Achieve monthly, quarterly, and annual sales targets across all product lines.
  • Expand into new markets and strengthen presence within the HORECA segment.
  • Lead client engagement, proposal development, negotiations, and long-term partnership management.

Distribution & Supply Chain Management

  • Establish and manage effective distribution networks to ensure timely product delivery.
  • Monitor logistics and inventory to meet customer demand and contractual obligations.
  • Collaborate with procurement and supply chain teams for efficient stock planning and movement.

Marketing & Brand Development

  • Lead marketing initiatives to build brand awareness across retail and HORECA markets.
  • Ensure competitive product positioning within the market.
  • Oversee promotional campaigns, trade exhibitions, and targeted marketing activities.

Partnership & Contract Management

  • Negotiate and manage agreements with distributors, wholesalers, and HORECA clients.
  • Build and maintain strategic partnerships that drive sales growth and profitability.
  • Ensure compliance with regulatory requirements, food safety standards, and contractual terms.

Reporting & Performance Monitoring

  • Prepare and present weekly, monthly, and quarterly performance reports.
  • Conduct biannual business reviews to assess strategy effectiveness and market positioning.
  • Track key performance indicators including sales targets, contract volumes, and customer satisfaction.

Leadership & Team Management

  • Lead, mentor, and develop the commercial team to achieve business objectives.
  • Oversee execution of commercial projects, including product launches and distribution expansion.
  • Collaborate cross-functionally with operations, finance, HR, and procurement teams.


Reporting Structure

Reports To: General Manager


Educational Requirements

  • Bachelor's degree in Business Administration, Marketing, Economics, or related field.
  • A Master's degree (MBA) or relevant professional certification is an added advantage.


Experience & Knowledge

Experience

  • Minimum of 10 years' progressive experience in commercial or sales management within FMCG, manufacturing, or agribusiness sectors.
  • Proven experience in establishing distribution channels and managing supply chains.
  • Strong network and experience within the HORECA market segment in Nigeria.
  • Demonstrated success in achieving revenue targets and driving market expansion.
  • Experience negotiating commercial contracts and managing customer relationships.
  • Good understanding of the Nigerian regulatory and business environment.

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