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Fairmont Hotels & Resorts
Cluster Director of Sales & Marketing
Nairobi • Kenya
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Fairmont Hotels & ResortsProfession (Restaurant, hospitality, travel, Senior-level)
Industry (Senior-level)
Agriculture, fishing, forestry,Banking, microfinance, insurance,Communications, media, radio, tv,Computers, software development and services,Construction, renovation, maintenance,Consulting, business support, auditing,Engineering, architecture,Entertainment, events,Financial Services,Health care, medical,Housekeeping, maintenance,Human resources, talent development, recruiting,Manufacturing,Non-profit, social work,Restaurant, hospitality, travel,Telecommunications,Transportation, logistics, storage,
Seniority (Restaurant, hospitality, travel)
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Fairmont Hotels & Resorts
Restaurant + 2 more
Description
Qualifications
- Degree in Business, Hospitality Management, or related field
- Proficiency in Microsoft Office and relevant sales systems
- Minimum 5–7 years’ experience in senior commercial leadership within luxury hospitality
Skills & Attributes
- Strong understanding of luxury leisure, MICE, corporate, and distribution ecosystems
- Experience managing integrated commercial functions
- Strong strategic sales and marketing leadership capability
- Strong negotiation and executive level presentation skills
- Strong commercial acumen and market awareness
- Results-driven and commercially astute
- Collaborative leadership style with strong team development skills
- Highly results-oriented with a track record of successfully closing high-value deals and converting business opportunities
- Strong ability to interpret data, identify trends and create forecasts
Responsibilities
Strategic Leadership & Planning
- Develop and execute cluster-wide sales & marketing strategies aligned with brand standards
- Contribute to annual budgets and commercial plans in collaboration with Revenue Director
Sales Leadership & Performance
- Lead and drive sales effectiveness across both properties
- Set and monitor sales targets, KPIs, and incentive programs
- Ensure achievement of monthly, quarterly, and annual sales objectives
- Conduct regular sales performance reviews and pipeline management sessions
Marketing & Brand Management
- Direct multi-property marketing campaigns and promotional initiatives
- Ensure consistency in brand standards and messaging across the cluster
- Oversee development of sales collateral, digital content, and campaigns
Public Relations & Communications
- Lead cluster PR strategy, including media relations, advertising, and press releases
- Enhance brand visibility and reputation in key source markets
Business Development & Partnerships
- Identify and develop new markets, segments, and revenue opportunities
- Represent the properties at trade shows, roadshows, and industry events
Key Account & Stakeholder Management
- Oversee key accounts and strategic client relationships across properties
- Drive revenue growth, ADR optimization and market share expansion across all segments
- Review and manage sales contracts and agreements
Team Leadership & Performance Management
- Lead, mentor, and develop Cluster Sales & Marketing teams
- Conduct performance reviews, coaching sessions, and regular team meetings
- Drive a culture of accountability, engagement, and high performance
Operations & Systems Management
- Ensure effective use of sales systems, tools, and reporting platforms
- Maintain operational excellence in sales processes and procedures
- Coordinate participation in brand and multi-property campaigns
Market Intelligence & Positioning
- Monitor market trends, competitor activity, and brand positioning
- Provide insights to support commercial decision-making in collaboration with Revenue Director.
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