Promote the Institute membership subscription services, advertise services including the promotion of benefits and impact.

Increase active participation in related events, workshops and conferences including securing partnerships with other organizations promoting the Institute’s services and add-value to the effectiveness and competitiveness of the Institute

Monitor and analyze effectiveness of marketing content

Develop and manage website content

Create graphic designs (info-graphs), select and use relevant images to use in the Institute digital space.

Support active social media engagement with audience, likes, comments and sharing and keep a vibrant online media community.

Design, develop and share widely attention grabbing and meaningful posts promoting and disseminating Institute products and services including insight articles, Market Analytics and opportunities.

Manage, promote and administer Institute digital events including webinars

Illuminate Institute content using creative designs, images and info-graphs

Monitor, layout, post and share Institute business development news

Public Relations and communications plan of the institute