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Seniority (Sales, marketing, promotion, Energy, utilities, environment)
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Vivo Energy Kenya
Energy + 2 more
Description
Job Knowledge, Skills & Experiences
- A university degree preferably in business, marketing or related field.
- At least 3 years of experience in a marketing or marketing support role or environment with strong analytical skills.
- Ability to think strategically and to translate new concepts into operational plans.
- Ability to draw insights from data and communicate them to different audiences with ease. Good understanding of Retail and B2C markets.
- Strong value chain; Pricing; Channel management & Route-to-Market (RTM) competencies.
- Strong proven commercial skills and judgment.
- Strong customer orientation.
- Ability to manage complex projects and handle numerous relationships.
- Strong interpersonal and excellent organisational skills.
- Experience in Fast moving consumer goods (FMCG) setting and digital marketing is an advantage.
- High proficiency in Microsoft Excel, PowerPoint and other common computer programs.
Responsibilities
Marketing Planning & implementation
- Participate in the development of the country marketing plan covering key brands and channels in liaison with the Lubricants Marketing Manager as per the VE Lubricants marketing planning calendar
- Manage implementation of agreed lubricants brand and channel (B2B & B2C) sales & marketing initiatives - including concept development, actual implementation directly and through third party agencies where appropriate, within agreed budgets.
- Manage implementation of B2B customer value propositions (CVP) and pipeline (SPANCOP) management by the sales teams and Frontline Technical Services (FLTS) Team.
- Monitor impact of marketing initiatives to ensure delivery of target return on marketing investments (pre and post implementation)
- Manage agency relationships to implement agreed marketing communication for assigned brands and channel initiatives.
- Support and participate in the on-ground implementation of distributor marketing initiatives, agency supervision and performance evaluation on need basis.
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