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• Kenya
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Profession (Senior-level)
Accounting, finance, banking, insurance,Administrative, clerical,Business, strategic management,Construction,Food, nutrition,General management, leadership,Government, community development, public services,Human resources,Information technology, software development, data,Manufacturing, operations, quality,Media, communications, languages,Medical, health,Project, program management,Research, academy,Restaurant, hospitality, travel,Sales, marketing, promotion,Security,Teaching, training,Transportation, logistics, driving,
Industry (Accounting, finance, banking, insurance, Senior-level)
Seniority (Accounting, finance, banking, insurance)
© Fuzu Ltd
KCB Group
Banking + 2 more
Description
MINIMUM POSITION QUALIFICATION REQUIREMENTS
Academic & Professional
- Education Bachelor’s Degree RQ
- Professional Qualifications AA
- Master’s Degree AA
Experience
- Total Minimum No of Years Experience Required 7
Detail Minimum No of Years Need Type[2]
- Management level in Banking 5 RQ
- Youth Banking or Youth Proposition 4 RQ
- Product Development and Management 4 RQ
- Banking Sales and Customer Service 3 RQ
- Project Management 2 AA
Responsibilities
- Plan, design, and deliver youth-focused financial products and services in line with customer needs and market trends.
- Support the creation of reimagined digital engagement models to drive relevance and adoption.
- Translate insights into innovative solutions that strengthen the youth banking value proposition.
- Implement initiatives that improve acquisition, engagement, and retention across the youth segment.
- Monitor customer journeys and recommend enhancements to maximize lifetime value.
- Drive initiatives that strengthen brand affinity among youth customers.
- Conduct customer and market research to inform proposition design and positioning.
- Analyze behavioral and transactional data to identify gaps, opportunities, and emerging trends.
- Support business case development for new youth products and enhancements.
- Coordinate go-to-market planning and rollout of youth banking propositions.
- Partner with marketing and distribution teams to design and execute promotional campaigns.
- Monitor performance of launched products and recommend refinements to improve impact.
- Work with cross-functional teams (IT, Operations, Marketing, Risk) to deliver youth initiatives on time and within scope.
- Manage relationships with external partners, institutions, and digital platforms to enhance delivery.
- Ensure execution aligns with compliance, risk, and service standards
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