Own sales performance across the assigned region and deliver agreed sales and revenue targets.
Develop clear sales plans to close performance gaps and grow the business.
Identify opportunities for growth across branches, customers, channels, and markets.
Monitor sales performance regularly and take timely action where performance is below target.
Use market and customer insights to improve sales performance and grow the customer base.
2. People Leadership & Team Performance

Lead, coach, and develop Regional Supervisors and sales teams to deliver strong performance.
Set clear expectations and hold team members accountable for results and execution.
Build a high-performance culture based on ownership, discipline, and continuous improvement.
Address performance, attendance, and conduct issues promptly and in line with company policies.
Ensure teams have clear priorities, action plans, and regular follow-up.
3. Branch & Operational Execution

Ensure branches are adequately stocked and able to serve customers consistently.
Work closely with Supply Chain and Operations to ensure effective stock allocation and replenishment.
Monitor stock-outs, spoilage, variances, and other operational risks and take timely corrective action.
Identify and escalate supply or operational issues early to minimize their impact on sales and customers.
Ensure branches consistently meet required operating and service standards.
4. Performance Management & Data

Monitor key sales and operational KPIs and use data to identify performance gaps and opportunities.
Understand the root causes of performance issues and translate insights into clear actions.
Maintain clear action plans and follow through on agreed interventions.
Provide accurate and timely performance updates to senior management.
Use data and market information to support forecasting and decision making.
5. Customer & Market Development

Build and maintain strong relationships with key customers and market partners.
Understand customer needs, competitor activity, pricing, and market trends.
Identify new markets and opportunities for business growth.
Spend regular time in the market and branches to understand challenges and improve execution.
6. Cross-functional Leadership

Work closely with Commercial, Operations, Supply Chain, Finance, and other teams to deliver business priorities.
Ensure commercial requirements are clearly communicated and followed through across functions.
Proactively raise issues that may affect sales, customer service, or business performance.

Requirements:

Bachelor’s degree in Business, Marketing, Agribusiness, or related field.
7+ years sales experience, preferably in FMCG, agribusiness, food, distribution or a related industry.
Proven experience managing and leading sales teams.
Demonstrated success in delivering sales and revenue targets.
Experience managing multiple branches, territories or sales channels.
Strong experience in field sales and market development.
Experience using sales and operational data manager performance.
Experience working cross-functionally in fast-paced business environment.

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