4–5 years experience managing customer/product/route/pricing master data, ideally in FMCG, CPG, or bottling environments
Hands-on experience with SFA platforms (e.g., Salesforce), understanding their role in field execution
Exposure to working with sales, marketing, supply chain, and finance teams

Key Duties & Responsibilities

Key Outputs and Accountabilities include, but not limited to:

Accurate and Consistent Master Data

Ensure customer, outlet, route, pricing, and product data is accurate, complete, and maintained consistently across all platforms (e.g., SFA, ERP, CRM).
Maintain data integrity by conducting regular audits and reconciliation processes.

Timely Data Maintenance

Support quick turnaround times for new customer creation, updates to existing records, route changes, and pricing modifications.
Enable rapid onboarding of new accounts and territories without disruption to sales execution.

Support for Sales Execution and Route to Market

Provide clean, updated customer and route data that enables the SFA system to function effectively for sales reps.
Ensure territory and route structures in the system reflect real-world sales team organization and distribution models.

Compliance with Data Governance Policies

Enforce and align with internal data standards and governance policies.
Maintain audit trails and adhere to regulatory or business rules around data handling (e.g., GDPR, customer segmentation).

Effective Issue Resolution and User Support

Act as the point of contact for data-related issues from the sales, customer service, and distribution teams.
Collaborate with IT, commercial, and digital teams to resolve data discrepancies and system issues.

Enable Reporting and Analytics

Ensure data is structured to support commercial reporting, territory planning, and performance analytics.
Collaborate with BI teams to improve data visibility and insights for decision-making.

Process Improvement and Automation

Identify opportunities to streamline master data workflows using automation tools or system enhancements in collaboration with the Group Office Master Data team
Contribute to projects aimed at improving data flow between systems (e.g., SFA ? ERP).

Stakeholder Collaboration

Work closely with Sales, Marketing, Distribution, IT, and Finance teams to ensure data meets cross-functional needs.
Address any discrepancies or issues within master data which can affect the effectiveness of the RTM strategies.
Participate in cross-departmental initiatives impacting customer data or sales tools

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