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Mondelez International
Manufacturing
Description
Qualification and Experience
- A relevant Commercial Degree or Diploma or equivalent qualification is required
- 3-5 year's experience in FMCG with experience in Sales/Trade Marketing and/or Insights
- 3-5 years’ experience in Shopper/Trade Marketing Activation strategies
- Experience in developing business reporting and KPI dashboards for a full picture of channel, customer and consumer performance
- Well versed in the use of Nielsen/IRI and retailer specific systems would be an added advantage
- Understand promotional tactics, execution and fulfilment processes
Responsibilities
- Category commercial plan (6 months & below) for the respective category across all ROA markets
- Manage Category promotional strategy across channels/ customers and communication to stakeholders
- Support the preparation of NPD and Marketing Activities selling story to ensure implementation of launch and activities.
- Analyse, evaluate and communicate the category performance across channels and customers
- Assesses delivery of the category Gross to Nett (Trade Spend) target versus contract and manage consolidation of the category forecast across channels and customers
- Responsible for category forecasting by channels and customer and manage the sales input (bottom-up forecast) to the monthly Integrated Business Planning (IBP) cycle.
- Coordinate in-store category/brand advertising with the relevant stakeholders across sales and marketing to ensure excellence and consistency in execution output.
- Actively launch/activate/track implementation and performance on new product launches, activations and promotions, also conducting post evaluations to be shared with the commercial organization.
- Manage category portfolio operational issues (e.g. skus code change, transition for code change) to ensure no disruption in day-to-day operation across channels and customers.
- Plan and execute point of purchase (POP) 5Ps tactics that underpin the delivery of AC targets & reflect the category strategy.
- Compile Sales Activation Master Plans (SAMP) that include POS material and visibility plan based on 5P Picture of Success for the category and markets
- Create and Manage POB and POS deployment for respective categories across ROA markets.
- Support and Input in Annual planning process.
- Review and Drive the MSL for the respective categories across all markets and channels.
- Complete and publish certain ROA dashboards and reports which is across all categories.
- Ensure that certain Sales Incentive Programs are kept visible during the year/
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