Must-Haves:

• Native social media fluency. You spend time on TikTok, Instagram, and YouTube daily. You can name three trending videos this week and explain why they work.
  
• Performance mindset. You watch the analytics on your own work. When something underperforms, your instinct is to diagnose and recut — not to move on to the next brief.
  
• Self-direction on shoots. You can walk into a development site, a show home, or an office cold and know exactly what to capture. No shot list required.
  
• Versatility across registers. You can make a TikTok hook land, then turn around and produce a clear, calm health and safety video that an on-site team will actually watch and absorb.
  
• Fast, clean edits. You’re an editor first and a perfectionist second. You ship.
  
• A property/lifestyle eye — or the ability to develop one quickly. You understand what buyers respond to: light, space, flow, lifestyle, neighbourhood.
  
• Strong systems discipline. You use Trello (or equivalent) properly, respond to email within 4 working hours, and never go dark on a brief.
  
• Own kit or comfort with ours. Camera, gimbal, drone (preferred), lights, audio, and editing software (Premiere, CapCut, DaVinci, or similar).
  
• Portfolio. Reels, social videos, brand or corporate work — we want to see what you’ve actually shipped, not what you could theoretically make.
  

• Produce social-first content for our developments — short-form vertical videos (Reels, TikToks, Shorts), behind-the-scenes content, lifestyle pieces, neighbourhood content, construction progress, and campaign content tied to launches.
  
• Produce occasional polished property and development films — we have 3 developments, so flagship tour and campaign videos are lower volume but high quality. Expect a handful of these per quarter, often tied to launches or milestones.
  
• Produce internal video content — health and safety videos, site induction content, training materials, internal announcements, and team comms. Clear, well-paced, easy to follow.
  
• Own the full pipeline — plan, shoot, edit, caption, publish. You’re not waiting on anyone to tell you what to point the camera at.
  
• Track performance and iterate. When a video underperforms, you identify why — weak hook, wrong format, off audio, bad thumbnail — cut a new version fast, and re-upload. You don’t need to be told the engagement is low; you’re already looking at it.
  
• Adapt content per platform. TikTok, Reels, YouTube Shorts, LinkedIn and Facebook all reward different things. Cut accordingly.
  
• Stay on top of trends across social platforms and bring fresh formats, hooks, and audio to the team proactively.
  
• Build and maintain our content library. Every shoot adds to the bank — b-roll, establishing shots, lifestyle footage, drone, interiors — logged, tagged, and filed so anything can be found and reused in minutes, not hours.
  
• Manage your own pipeline in Trello — cards updated daily, shooting schedule organised, blockers flagged early, nothing sitting untouched.
  
• Communicate efficiently over email and Trello, with same-day responsiveness during working hours.