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Zipline
Transportation + 2 more
Description
What You'll Bring
- 3+ years of work experience in social media marketing, specifically with video content and video-first social media channels.
- Video portfolio that includes long and short format content with strong engagement on TikTok, X, Instagram, Facebook, YouTube, and/or LinkedIn.
- Expertise in including TikTok, X, Instagram, Facebook, YouTube, and LinkedIn with a deep understanding of each platform's best practices, algorithms, and community trends.
- Video production experience – you’re intimately familiar with in-app creator tools across social platforms and know your way around video editing software like Adobe Premiere
- In-tune with social trends, even before they hit; ability to respond ASAP to trends/memes to capitalize on those opportunities
- Strong copywriting and editing skills with an eye for detail.
- Ability to interpret analytics and translate data into actionable insights.
- Excellent communication and interpersonal skills.
- Creative thinker and problem-solver.
- Bachelor’s degree in Marketing, Communications, or related field (preferred).
Responsibilities
- Create entertaining, iconic content for Zipline’s social media that people want to share and is optimized for each platform's unique audience and algorithm.
- Work on crafting fun, educational content that helps further our mission to build the world’s first logistics system that serves all people equally.
- Conceptualize, script, produce, and shoot short-form video content for our social channels in Rwanda and Pan-Africa, including TikTok, X, Instagram, Facebook, YouTube, and LinkedIn.
- Work on large-scale content campaigns ranging from content with creators, to scripted content with our animated characters.
- Work cross-functionally to help promote different product features, launches and brand initiatives.
- Evolve our short-form video strategy with an eye towards quantitative analysis: run lots of content experiments and iterate on the ones that work.
- Monitor social media trends, tools, and applications and apply knowledge to continuously improve strategies.
- Analyze social media insights and performance metrics to optimize content and strategy.
- Manage and maintain the organization’s social media profiles and presence, including scheduling posts and responding to followers.
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