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Lagos NigeriaApapa NigeriaLagos Island NigeriaIkoyi Nigeria

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Senior-level Jobs in Lagos, Nigeria

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Nigeria/Lagos/Sales, marketing, promotion
Estrada International Staffing Solutions

Consulting + 2 more

National Sales Manager (NSM)

Lagos • Nigeria
Job details

Contract Type

Description


  • National Sales Strategy & Execution: Develop and execute a nationwide sales strategy aligned with business goals. Lead market penetration efforts across Southwest, Southeast, and Northwest regions. Drive aggressive revenue growth and expand product availability nationwide.
  • Market Expansion & Regional Insights: Leverage deep knowledge of regional rice brands, cultural preferences, and consumption patterns. Identify new markets, distribution opportunities, and competitive gaps. Tailor regional sales strategies to maximize adoption and market share.
  • Distribution & Channel Management: Strengthen relationships with distributors, wholesalers, retailers, and open‑market leaders. Expand distribution networks to ensure product availability in urban and rural markets. Monitor channel performance and enforce pricing, visibility, and stock compliance.
  • Sales Team Leadership: Build, train, and manage a high‑performing national sales team. Set clear KPIs, monitor performance, and drive accountability. Conduct field coaching, performance reviews, and capability‑building programs.
  • Product Availability & Visibility: Ensure consistent stock levels across all regions. Work with supply chain and operations to align production with market demand. Drive merchandising, branding, and in‑market activation initiatives.
  • Market Intelligence & Reporting: Track competitor activities, pricing trends, and consumer behavior.
    Provide weekly and monthly sales reports, forecasts, and insights to leadership. Recommend strategic adjustments based on market realities.
  • Cross‑Functional Collaboration: Work closely with marketing, operations, logistics, and finance teams. Provide market feedback to support product development and quality improvements.


Who Will Thrive in This Role? This role is ideal for someone who:

  • Has deep experience in the rice industry or food production sector
  • Understands Nigeria's regional rice cultures, preferences, and brand dynamics
  • Has successfully led nationwide sales operations
  • Thrives in fast‑paced, high‑growth environments
  • Is both strategic and execution‑driven
  • Enjoys building teams and developing people
  • Is comfortable with extensive travel and field‑based leadership
  • Is commercially sharp, data‑driven, and highly competitive


Skills & Qualifications

  • Bachelor's degree in Business, Marketing, Agriculture, or related field
  • 10 years+ of sales experience, with at least 5 years in a national or regional leadership role
  • Experience in rice milling, FMCG food production, or grain distribution
  • Strong understanding of Nigeria's rice market and regional consumption patterns
  • Proven track record of driving revenue growth and market expansion
  • Strong negotiation, communication, and leadership skills
  • Ability to manage large teams and complex distribution networks
  • Willingness to travel extensively across Nigeria on short notice
Tags
Sales, marketing, promotionConsulting, business support, auditingSenior-levelNigeria

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