Flour Mill of Nigeria Plc
Brand Manager - Corporate Marketing
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Profession (Manufacturing, Mid-level)
Business, strategic management,Customer support, client care,Design, arts,Engineering, architecture,Food, nutrition,Human resources,Information technology, software development, data,Manufacturing, operations, quality,Mechanical engineering,Media, communications, languages,Project, program management,Sales, marketing, promotion,Security,Transportation, logistics, driving,
Industry (Business, strategic management, Mid-level)
Banking, microfinance, insurance,Computers, software development and services,Construction, renovation, maintenance,Consulting, business support, auditing,Education, academic,Energy, utilities, environment,Finance & FinTech,Financial Services,Governmental,Health care, medical,Manufacturing,Non-profit, social work,Restaurant, hospitality, travel,Security,Telecommunications,Transportation, logistics, storage,
Seniority (Business, strategic management, Manufacturing)
© Fuzu Ltd
Flour Mill of Nigeria Plc
Manufacturing
Description
Qualifications & Experience
- HND/Bachelor’s degree in marketing, Business Administration, Mass Communication, or related field.
- Certifications in Brand Management, Digital Marketing, or Project Management is an added advantage.
- Membership in NIMN, CIM, or equivalent.
- Five to Seven (5–7) years’ experience in brand management, preferably in FMCG or food manufacturing.
- Experience in digital marketing, product innovation, or trade marketing.
Responsibilities
- Develop and implement comprehensive brand strategies to achieve volume, revenue, and market share targets.
- Lead end-to-end brand planning, including positioning, messaging, and identity development.
- Conduct market research to gather consumer insights, competitor intelligence, and category trends.
- Initiate product innovation ideas and coordinate cross-functional teams for new product development.
- Manage brand budgets and allocate resources effectively to maximize ROI.
- Track brand performance using key metrics and recommend improvement actions.
- Collaborate with Sales, Trade Marketing, and Production to ensure brand consistency and availability across all channels.
- Build strong ag
- ency partnerships and oversee creative and media deliverables.
- Drive promotional activities and evaluate their impact on consumer behaviour and sales.
- Prepare periodic brand performance reports for management decision-making.
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