Skill Requirements - Essential

• 5–7 years of experience in performance marketing, digital marketing, or growth marketing
  
• Demonstrated experience managing paid advertising campaigns across platforms such as Meta, Google, TikTok, LinkedIn, or similar
  
• Strong understanding of digital marketing analytics and campaign optimisation techniques
  
• Ability to interpret marketing performance data and translate insights into actionable improvements
  
• Strong collaboration skills with the ability to work closely with content, analytics, and growth teams
  
• Comfortable operating in fast-paced environments with a strong bias toward experimentation and continuous improvement
  

• Support the end-to-end execution of entrepreneurship programmes (Founder Academy, Incubator, Accelerator), ensuring smooth delivery from recruitment to completion.
  
• Drive founder acquisition through growth marketing campaigns, targeted outreach, and conversion-focused initiatives.
  
• Develop compelling copy and messaging for campaigns, landing pages, emails, and founder communications.
  
• Manage and optimise CRM systems and founder pipelines, ensuring clear tracking across the full founder journey.
  
• Track and improve conversion across key stages including:
  • Awareness
    
  • Application
    
  • Selection
    
  • Onboarding
    
  • Programme participation
    
• Manage and engage the entrepreneurship alumni community, ensuring continued communication, participation, and value creation.
  
• Drive initiatives to maintain ≥ 80% retention and completion rates across programmes.
  
• Activate and manage referral programmes within the founder and alumni community to drive acquisition and reduce customer acquisition cost (CAC).
  
• Identify and support partnership and opportunity pipelines, coordinating with ecosystem partners, corporates, and stakeholders.
  
• Coordinate programme logistics, communications, and founder engagement activities.