i. Incorporating online tools and in-person networking to create relationships and ultimately build the organization's brand, both online and off line

ii. Content creation – writing blog posts, articles, newsletters, communications materials, and material for social media channels

iii. Social media marketing– creating, managing and growing the authority’s presence through blogs, Twitter, Facebook, and other strategically relevant online properties

iv. Events and event planning– attending industry events and planning meetups for leadership

v. Managing incoming media requests and building relationships with industry journalists; creating, executing and measuring media campaigns

vi. Responsible to overlook the customer support – collecting reports, and forwarding clients feedbacks to the management.

vii. Managing any online feedback forums

viii. Implement strategic communications plans and to provide local market insight for the authorities public-facing communications

ix. Analytics– Using Google Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives

x. Work with journalists, media producers, editors and strategic influencers

xi. Gathering information on programmes and significant events in a specific Cluster area

For appointment to this grade an officer must have at least

i. A minimum period of eight (8) years relevant work experience four (4) of which should have been at the level of supervisory level

ii. Master’s Degree in Public relations, Communications, Journalism, Marketing, International relations or any other equivalent qualifications from a recognized institution

iii. Bachelor’s Degree in Public relations, Communications, Journalism, Marketing, International relations or any other equivalent qualifications from a recognized institution

iv. Professional qualification and membership to a professional body where applicable

v. Management Course lasting not less than four (4) weeks from a recognized institution

vi. Proficiency in computer applications

vii. Fulfill the requirements of Chapter Six of the Constitution.