Description
Key Responsibilities
Client Relationship
- Grow the client base and establish SONAM as a premier industry knowledge partner.
- Network with business leaders and collaborate internally to meet customer needs.
- Research industry trends and competitor strategies to advise executive management on growth opportunities.
- Partner with the Alumni Office to strengthen institutional trust and graduate connections.
Marketing and Student Recruitment
- Lead the development and execution of nationwide and international student recruitment plans.
- Engage in high-impact recruitment events, open days, campus tours, and workshops across Kenya.
- Analyse marketing data, evaluate promotional campaigns, and report enrolment statistics to stakeholders.
- Participate in the student admissions lifecycle to deliver a premium applicant experience.
- Advocate for recruitment strategies on institutional committees to align with university goals.
Support SONAM communication activities
- Partner with regional communication personnel to promote institutional impact to external stakeholders.
- Support media relations, event logistics, and promotional content creation as required.
- Support communication personnel to drive communication strategies for department-specific events and projects.
Coordination of Continuing Professional Development (CPD)activities
- Manage the planning, delivery, and quality assurance of CPD programs.
- Expand enterprise networks to scale CPD offerings into new sectors and regions.
- Supervise course logistics, update Standard Operating Procedures (SOPs), and manage administrative data.
- Implement specialized campaigns to build CPD awareness across diverse healthcare settings.
Relevant Experience and Qualifications
- Bachelor’s degree in marketing or a related field.
- 3 to 5 years of relevant work experience, with a proven track record in managing client relationships and engaging key stakeholders.
- A team player with the ability to work effectively with faculty, staff, and executives at SONAM.
- Proficiency in Microsoft Office Suite and the strategic use of social media and other digital platforms as marketing tools.
- Ability to work well under pressure and meet deadlines.
- Strong organizational, interpersonal, and communication skills, with keen attention to detail.
- High level of marketing creativity.
- Strong commercial awareness.
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