National Sales Strategy & Execution: Develop and execute a nationwide sales strategy aligned with business goals. Lead market penetration efforts across Southwest, Southeast, and Northwest regions. Drive aggressive revenue growth and expand product availability nationwide.
Market Expansion & Regional Insights: Leverage deep knowledge of regional rice brands, cultural preferences, and consumption patterns. Identify new markets, distribution opportunities, and competitive gaps. Tailor regional sales strategies to maximize adoption and market share.
Distribution & Channel Management: Strengthen relationships with distributors, wholesalers, retailers, and open‑market leaders. Expand distribution networks to ensure product availability in urban and rural markets. Monitor channel performance and enforce pricing, visibility, and stock compliance.
Sales Team Leadership: Build, train, and manage a high‑performing national sales team. Set clear KPIs, monitor performance, and drive accountability. Conduct field coaching, performance reviews, and capability‑building programs.
Product Availability & Visibility: Ensure consistent stock levels across all regions. Work with supply chain and operations to align production with market demand. Drive merchandising, branding, and in‑market activation initiatives.
Market Intelligence & Reporting: Track competitor activities, pricing trends, and consumer behavior.
Provide weekly and monthly sales reports, forecasts, and insights to leadership. Recommend strategic adjustments based on market realities.
Cross‑Functional Collaboration: Work closely with marketing, operations, logistics, and finance teams. Provide market feedback to support product development and quality improvements.

Who Will Thrive in This Role? This role is ideal for someone who:

Has deep experience in the rice industry or food production sector
Understands Nigeria's regional rice cultures, preferences, and brand dynamics
Has successfully led nationwide sales operations
Thrives in fast‑paced, high‑growth environments
Is both strategic and execution‑driven
Enjoys building teams and developing people
Is comfortable with extensive travel and field‑based leadership
Is commercially sharp, data‑driven, and highly competitive

Skills & Qualifications

Bachelor's degree in Business, Marketing, Agriculture, or related field
10 years+ of sales experience, with at least 5 years in a national or regional leadership role
Experience in rice milling, FMCG food production, or grain distribution
Strong understanding of Nigeria's rice market and regional consumption patterns
Proven track record of driving revenue growth and market expansion
Strong negotiation, communication, and leadership skills
Ability to manage large teams and complex distribution networks
Willingness to travel extensively across Nigeria on short notice

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National Sales Manager (NSM)

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