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Marketing Specialist
Nairobi
• Kenya
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Industry (Sales, marketing, promotion, Entry and Basic-level)
Seniority (Sales, marketing, promotion)
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Banking + 2 more
Description
- Location: Onsite
- Department: Sales
- Requirements:
- 1 to 2 years of experience in sales (Call Center / BPO)
- English Proficiency: B2 - C1
- 1 to 2 years of experience in sales (Call Center / BPO)
We are looking for a highly dynamic and results-oriented Sales Development Representative (SDR) to generate sales opportunities through cold calling, active prospecting, and multi-channel sequences. This role requires discipline, emotional intelligence, and the ability to transform "just a call" into a meaningful conversation. The ideal candidate masters the phone, thinks strategically, and turns every interaction into a potential opportunity.
Responsibilities
Prospecting and Analysis
- Build and prioritize contact lists based on our Ideal Customer Profile (ICP).
- Personalize messaging based on industry, job role, and specific context.
Outbound Execution
- Conduct a high volume of cold calls with a focus on quality and effectiveness.
- Manage multi-channel prospecting sequences, including calls and emails.
CRM Management and Reporting
- Maintain accurate records of all prospect interactions.
- Log clear notes, define next steps, and update pipeline statuses.
- Measure and optimize conversion rates across the sales funnel.
Messaging, Pitching, and Objection Handling
- Clearly communicate the company's value proposition, focusing on benefits and results.
- Resolve common objections (price, timing, current providers) with empathy and data.
- Adjust the pitch according to the prospect’s profile and sense of urgency.
Cross-departmental Collaboration
- Share market insights and real-world customer needs with the Product team.
- Provide feedback to the Sales team regarding patterns, conversion rates, and trends.
- Resilience and a high tolerance for rejection.
- Active listening to identify genuine needs.
- Clear and persuasive communication.
- Emotional intelligence to adapt messaging in real time.
- Curiosity and the ability to ask deep, insightful questions.
- Time management and account prioritization.
- A growth mindset and openness to feedback.
- Professional persistence with strategic follow-up
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