More than 100,000 people have found their dream job through Fuzu.

Only on FuzuCLOSED FOR APPLICATIONS

Country Marketing Manager

Closing: Nov 30, 2022

This position has expired

Published: Sep 16, 2022 (3 months ago)

Fast Apply

Apply for this job in seconds! Employer will review your Fuzu Profile and contact shortlisted candidates through Fuzu.

Job Requirements

Education:

Work experience:

Language skills:

Job Summary

Contract Type:

Sign up to view job details.

Overview

BetPawa is a well-respected and trusted online sports betting provider licensed in Kenya, Nigeria, Uganda, Zambia, Ghana, Tanzania, Cameroon, DRC Congo, Malawi, and Rwanda. The service has been focused on each local market in Africa with easy mobile money payment methods and simple to understand mobile betting interface. As a result, betPawa is proud to support over 1,7 million active monthly players who appreciate and value our focus and mission of making betting friendly.

Description of the role

Our environment is fast-paced, and ever-changing, and will suit someone who has the ability to adapt and think on their feet. In return, you will have the opportunity to work alongside a group of dedicated and smart individuals collaborating to achieve the same goal. There is an entrepreneurial spirit at betPawa coupled with a modern and professional working culture.

The role of the Country Marketing Manager within betPawa is to create impactful marketing activities within your market, grow our user base and create brand loyalty and build a strong relationship with key partners and players in the gaming and sports industry.

The Country Marketing Manager will report to his region's Regional Marketing Manager. The Country Marketing Manager will have a Marketing Coordinator reporting to him.


Responsibilities

Overview

BetPawa is a well-respected and trusted online sports betting provider licensed in Kenya, Nigeria, Uganda, Zambia, Ghana, Tanzania, Cameroon, DRC Congo, Malawi, and Rwanda. The service has been focused on each local market in Africa with easy mobile money payment methods and simple to understand mobile betting interface. As a result, betPawa is proud to support over 1,7 million active monthly players who appreciate and value our focus and mission of making betting friendly.

Description of the role

Our environment is fast-paced, and ever-changing, and will suit someone who has the ability to adapt and think on their feet. In return, you will have the opportunity to work alongside a group of dedicated and smart individuals collaborating to achieve the same goal. There is an entrepreneurial spirit at betPawa coupled with a modern and professional working culture.

The role of the Country Marketing Manager within betPawa is to create impactful marketing activities within your market, grow our user base and create brand loyalty and build a strong relationship with key partners and players in the gaming and sports industry.

The Country Marketing Manager will report to his region's Regional Marketing Manager. The Country Marketing Manager will have a Marketing Coordinator reporting to him.


Key Competencies

  • Excellent understanding of strategy, concepts and frameworks and ability to produce

  • marketing plans for marketing channels that align with the core marketing strategy

  • Ability to present the brand with confidence and the ability to tolerate high-pressure situations

  • Strong Leadership and communication skills

  • Adaptability and creativity when creating goal-driven marketing plans

  • Strong ownership, proven record of owning and delivering on goals, unsupervised

KPIs

  • Drive customer acquisition and retention

  • Deliver campaigns performance and ROI

  • Strategic planning of market activities, marketing budget planning, and management
Responsibilities

Key responsibilities:

  • Produce local marketing plans for campaigns and activities that align with your country’s marketing goals. Lead on our marketing activities to grow users within your market

  • Ensure compliance with all local advertising guidelines

  • Be the local spokesperson for the brand with the governing body

  • Manage partnerships and suppliers to deliver value

  • Budget planning, analysis, and bringing in data-driven learnings

Local Marketing Strategy & Planning & Execution

  • Planning and executing marketing campaigns within your market

  • Proposing and managing Sponsorship deals and CSR initiatives

  • Ensure that all tracking requirements are in place for a campaign where possible

Relationship Management

  • Present and manage partnerships that match brand and product

  • Manage relationships with any influencers or important Winners used in marketing

  • Manage relationship with the Gaming Board and country partner

  • Manage engagement and output with local agencies used for campaigns Administrative

  • Manage and report on country marketing budget, driving value and ROI

  • Understand and manage Gaming Board regulations and approvals

Team management

  • Manage Country Coordinator and work hand-in-hand to deliver

  • Manage agency relationships and performance wherever relevant

  • Support the rest of the Marketing team in collating and interpreting the campaign

    results and make recommendations for improvements.

Preferred qualifications and experience

  • Minimum 5 years of experience working in a similar role

  • Degree in Marketing or equivalent

  • Project Management skills

  • Relationship and stakeholder management experience

  • Excellent English language skills

  • Computer skills such as Google Suite, analytics, and project management tools

  • Beneficial: You have a passion for football and/or sports betting

  • Beneficial: Local languages such as Luganda, Runyakole

Our offer:

  • Competitive salary (depending on experience)

  • Freedom to work remotely or from one of our offices

  • Equipment tailored to your needs
  • Work with a multi-cultural and like-minded creative individual.


Applications submitted via Fuzu have 32% higher chance of getting shortlisted.

Don’t miss your chance to work at BetPawa. Enter your email to start your application now