1. Alternative Distribution Strategy

• Develop and execute the alternative distribution strategy in line with overall business objectives.
  
• Identify, evaluate, and onboard new distribution channels and strategic partners.
  
• Drive diversification of revenue streams through innovative market approaches.
  
• Build scalable and sustainable channel growth models.
  

2. Strategic Partnerships & Business Development

• Lead partnership acquisition, engagement, and retention efforts across key market segments.
  
• Develop and manage relationships with banks, SACCOs, MFIs, corporates, aggregators, fintechs, and affinity partners.
  
• Negotiate and structure commercial partnership agreements.
  
• Identify emerging market opportunities and strategic alliances to accelerate growth.
  

3. Revenue Growth & Commercial Performance

• Deliver growth in premiums, customer acquisition, and market penetration through alternative channels.
  
• Drive productivity and profitability across all partnership channels.
  
• Monitor channel performance and implement interventions to optimize results.
  
• Support product positioning and go-to-market execution for partnership-led solutions.
  

4. Market Development & Innovation

• Drive market intelligence initiatives to identify customer trends, competitor activity, and new opportunities.
  
• Collaborate with internal teams to develop customer-centric products and value propositions.
  
• Champion digital and ecosystem-based distribution opportunities.
  

5. Stakeholder Management

• Build strong internal and external stakeholder relationships to support business objectives.
  
• Collaborate closely with Operations, Marketing, Finance, Compliance, Risk, and Product teams to ensure seamless execution.
  
• Represent the company in industry engagements, partner forums, and strategic meetings.
  

6. Team Leadership & Capability Development

• Lead and develop high-performing business development and partnerships teams.
  
• Drive a culture of accountability, collaboration, innovation, and execution excellence.
  
• Provide coaching, mentorship, and leadership support to direct reports.
  

7. Governance, Risk & Compliance

• Ensure all partnerships and distribution activities comply with regulatory requirements and company policies.
  
• Maintain strong governance standards and ethical business practices.
  
• Oversee reporting, pipeline management, and performance tracking across all channels.