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Head of Marketing – Electric Business
Nairobi
• Kenya
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Coca-Cola, FIDO, Global Energy Alliance for People and Planet, Healthy U, MTN NigeriaProfession (Senior-level)
Industry (Business, strategic management, Senior-level)
Seniority (Business, strategic management)
© Fuzu Ltd
Manufacturing
Description
Requirements
Minimum 10-13 years’ experience within the FMCG industry ideally with P&L responsibility. Functional experience within commercial operations would be an advantage. Bottler experience will be an added advantage.
Strong Commercial understanding, ability to influence to execute plans, with knowledge of distribution, commercial growth levers, Right Execution Daily (RED) and Route to Market (RTM)
Understanding of full value chain in Coca-Cola or related business
Solid strategic analysis and thinking skills able to build a sustainable business
Responsibilities
Franchise Leadership
Build value based and strategic “win-win” relationships with System partners at all levels up and including Bottler regionals and leadership team.
Strategy and Business Plans Development
Develop and implement 3-year Strategic Business Plan (SBP)/Franchise development plans and annual Business Plans (BP) for assigned geography aligning bottler around key investment commitments.
Business Performance
Working with Bottler Sales team to help the regional team to deliver the volume, revenue, profit and market share plans. Influencing the national field sales team to help win in the market, understanding competitive intelligence and making the right business choices. Working with the bottler on regional S&Ops, and relevant innovations to be executed as per plans and monitoring with the needed tracking mechanisms in place.
Ensure adherence to Local Chart of Authority and financial governance standards.
Ensure application of programs designed to enhance consumer brand equity in BP and BBP.
Market Execution and Commercial Excellence
Identify commercial and market development improvement initiatives to drive incremental volume, revenue, profit and share.
Ensure the country or territory OBPPC is optimized leveraging Conjoint analysis and the BU experts.
Drive the RED, Unforgiveable agenda with the bottling partner ensuring it is embedded into organizational culture.
Actively pursue opportunities to improve our Route to Market, leveraging best practices.
Manage Capacity to Produce and Distribute
Lead the conversations with our bottling partners to agree investment levels to meet demand
Monitor capacity performance to anticipate opportunities or challenges in the Supply Chain. Plan three years ahead for investment in Capacity, Glass and Coolers
External Stakeholders and Sustainability
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