Qualifications & Experience

• A Bachelor’s degree in Agriculture, Agronomy or equivalent
  
• Post-grad degree will be an added advantage
  
• Minimum 5 years experience in Sales and Agronomy role
  
• Sound technical (on-the farm) experience and knowledge in crop protection management
  
• Distributors, channel partners and stockists engagement experience
  
• Knowledge of Kenya key crops and agronomic challenges faced by farmers everyday
  
• Business and Financial Acumen
  
• Strong stakeholder management and relationship building skills
  
• Proven track record of Value Selling model
  

Achievement of Commercial Targets

• Drive achievement of agreed and signed sales targets for the assigned territory.
  
• Develop and execute customer-specific business plans with clear volume, value, and margin targets.
  
• Negotiate commercial terms, pricing, and promotional investments to optimize mutual value creation.
  
• Manage credit exposure and payment terms in line with company policy.
  
• Manage distributors accounts and ensure zero Bad & Doubtful Debt Provision (BDDP) closure on yearly basis.
  
• Forecast demand accurately and manage inventory planning with key accounts.
  

Key Account Management

• Lead and execute strategic account management for designated key customers to drive sustainable business growth and value creation.
  
• Develop, maintain and implement key account strategies, key account and business plans to drive business growth while building and maintaining C-level relationships.
  
• Drive systematic customer engagement and opportunity management through effective utilization of digital analytics, Salesforce, Cropwise and related CRM platforms.
  
• Lead the development and execution of comprehensive Channel Strategies for the assigned territory to drive sustainable business growth and profitability.
  
• Direct end-to-end market strategies and execution including marketing campaigns, sales enablement, technical support and collaboration with supply chain and customer operations functions.
  
• Proactively identify, assess, market trends, and manage business risks and opportunities within key accounts through systematic monitoring of market dynamics, competitive landscape, and customer financial health.
  
• Develop mitigation strategies for commercial risks while capitalizing on growth opportunities to protect and expand business value.