Educational Requirements

• Bachelor's degree in Business Administration, Media Studies, Communications, Marketing, Research, or a related field.
• An MBA or MSc in Innovation, Strategy, Market Research, or a related field is an added advantage.

Professional Requirements

• Demonstrated understanding of research methodologies, innovation processes, and concept development frameworks.
• Familiarity with the media industry and its evolving landscape.

Trend Identification and Analysis:

• Conduct continuous monitoring and analysis of industry trends, emerging technologies, and evolving consumer behavior within the media landscape (digital, news, multimedia, etc.).
• Identify and assess potential opportunities and threats arising from these trends for the organization's various platforms.
• Analyze competitor activities, innovative projects, and best practices in the media industry globally.
• Synthesize research findings into clear and concise reports, presentations, and insights for internal stakeholders.
• Proactively communicate relevant trends and their potential implications to relevant departments.

Concept Generation and Ideation:

• Facilitate brainstorming sessions and workshops to generate new content formats, platform features, and audience engagement strategies.
• Develop and refine initial concepts based on research findings, market analysis, and organizational goals.
• Explore and propose innovative uses of technology and multimedia to enhance content delivery and user experience.
• Collaborate with content creators, technology teams, and business development to explore the feasibility and potential impact of new concepts.
• Maintain a repository of innovative ideas and concepts for future development.

Research and Feasibility Studies:

• Design and conduct research projects to evaluate the viability and potential success of new concepts and initiatives.
• Utilize a variety of research methodologies, including surveys, focus groups, data analysis, and competitive analysis.
• Analyze research data and provide evidence-based recommendations to inform decision-making.
• Develop business cases and feasibility reports for promising concepts, outlining potential benefits, risks, and resource requirements.
• Present research findings and recommendations to stakeholders in a clear and compelling manner.

Collaboration and Cross-Functional Support:

• Work closely with editorial teams, technology departments, marketing, and business development to understand their needs and contribute innovative solutions.
• Provide research support and insights to inform content strategy, platform development, and audience engagement initiatives.
• Participate in cross-functional project teams to contribute innovative ideas and research findings.
• Foster a culture of innovation and knowledge sharing across the organization.
• Build and maintain relationships with external research partners and industry experts.