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Coca-Cola, Diageo, Kenafric Industries Limited, Kenya Tea Development Agency, MSVL GroupProfession (Manufacturing)
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Seniority (Manufacturing)
© Fuzu Ltd
Coca-Cola
Manufacturing
Description
Experience
- 10-12+ years of leadership experience in Commercial with strong skills in Commercial and Channel Strategy, Revenue growth management, Segmentation, Route to market, Negotiation etc.
- Proven track record of execution excellence
- Proven strategic and analytical skills as well as outstanding interpersonal, communication and influencing abilities.
- Desirable to have candidates with Bottling System/Franchise and/or Commercial experience.
Responsibilities
- Lead & drive the integrated Commercial agenda in the Franchise & Bottling system, ensuring End-to-End Integration.
- Build & Develop the Commercial ABP for the Franchise, partnering together with Franchise & Bottler to build out the detailed support plans
- Prioritize the Commercial Priorities by Quarter in the Franchise
- Drive the right BBM model for the Franchise, ensuring the right pack architecture is in place, adapting based on market dynamics, leveraging the "on Demand Hub" to deliver impactful scenarios & solutions
- Be the Commercial Thought Leader and Integrator for the Franchise, act as ‘The Right Hand’ person to the Franchise GM.
- Recruit the right resources to address the identified priorities from the "On Demand Hub" (Affordability, Premium, Channel, RGM X, RTM & Digital)
- Provide Commercial input and approval of all Marketing Campaigns & Picture of Success and ensure integration into the marketing plans & processes.
- Provide commercial input in the various Commercial Strategies (ABC of Execution, Affordability, Premium) to ensure strategies and plans are right for the market.
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