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Digital Campaign Manager
Lagos
• Nigeria
Profession
Industry (Media, communications, languages)
Seniority (Media, communications, languages)
© Fuzu Ltd
Manufacturing
Description
Experience & Critical Requirements
10+ years of experience in content development, creative leadership, cultural storytelling, or agency management—preferably within Africa or multicultural emerging markets.
Strong track record leading multicounty marketing workstreams with demonstrated excellence in timelines, budgets, and stakeholder management.
Experience working with creative agencies, digital ecosystems, production teams, and content hubs.
Responsibilities
1. Content Leadership & Development
Develop, adapt, and deploy high-quality content that is culturally rooted and deeply relevant to the Franchise’s consumer and shopper landscapes.
Serve as the custodian of creative excellence—ensuring consistency in tone, messaging, and visual identity across all Franchise work.
Translate local insights, cultural signals, and social conversations into compelling creative ideas and assets.
2. Cross System Collaboration
Partner seamlessly with:
OU Category Leads
OU IMX (Integrated Marketing Experience)
Local Media Leads
3. Agency & Production Ecosystem Leadership
Lead and manage the Franchise’s network of creative, digital, production, and content agencies.
Manage full funnel production models, including:
Local content development from scratch
Localization and adaptation of OU/global platforms
Oversee end-to-end production (online & offline), ensuring speed, quality, and cost-effectiveness.
Drive adoption of AI enabled production, modular content creation, and new age content models to improve agility and ROI.
4. Campaign Amplification & Integrated Connections
Develop content briefs and creative territories that connect seamlessly with Franchise EPICs (Experiential, Influencer, Partnerships, Social & Digital).
Ensure campaigns are optimized for local media, influencer, and digital ecosystems.
Work with connections/EPICs teams to maximize reach, engagement, cultural relevance, and campaign amplification.
5. Insights Driven Creative Excellence
Partner with Insights to uncover “killer insights” that unlock brand and category growth.
Use creative testing and performance analytics to guide continuous content improvement.
Ensure global/OU campaigns are adapted authentically for cultural fit and market relevance across the Franchise.
6. Budget Ownership & Governance
Own and manage all production & deployment (P&D) budgets for assigned Franchise markets.
Ensure rigorous financial stewardship, cost management, transparency, and ROI optimization.
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