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FrieslandCampina WAMCO Nigeria
Manufacturing
Description
Requirements
Bachelor’s degree in any discipline (MBA is an added advantage)
Minimum of 7 years’ experience in Sales, Shopper Marketing, or Trade Marketing
At least 2 years in a Sales managerial role
Minimum 2 years field sales experience
Responsibilities
Channel Strategy
- Responsible for crafting and implementing overall short- and long-term channel strategy to drive growth in the Proximity/Pharmacy Channel.
- Development of Customer & Channel activity calendar led by channel insight into execution. Allocation of budgets and ensure brand impact is maximized.
- Optimize and manage trade-offs to ensure the effective use of resources across customers and categories in order to meet the set objectives.
Channel Retail Value Proposition
- Lead the cross functional teams (Marketing, Sales Operation, BEX, Finance and supply Chain, as well as 3rd party vendors to develop and execute integrated and unique retail value propositions for the channel & customer designed to drive revenue.
- Complete post promotion evaluation analysis and report back to all key stake holders the KPI results, key success factors and opportunities to further drive and improve effectiveness.
- Develop and maintain an in depth knowledge of the retail industry, competition and channel trends and insights to influence and maximize program impact.
Internal/external Collaboration
- Manage Channel communication for Proximity/Pharmacy Channel with Marketing.
- Ensure alignment of cross functional departments to deliver an integrated plan and deliver excellent execution (Demand Planning, PR, Supply Chain, Finance and Legal).
- Lead in the development and execution of Channel programs which are aligned to brand strategies and plans.
- Share Channel & Trade expertise and insights with internal and external customers.
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