Education:

• Diploma or Bachelor’s degree in Sales, Business, Hospitality, or a related field.
  

Experience:

• 2–5 years of sales experience, preferably within the food & beverage, hospitality, or FMCG sectors.
  
• Prior experience working with or selling into the HORECA channel is highly preferred.
  

Skills:

• Strong negotiation, communication, and interpersonal skills.
  
• Good understanding of the foodservice industry and consumer trends.
  
• Proficiency in Microsoft Office and CRM tools.
  
• Ability to work independently and manage time effectively.
  

Prospecting and Relationship Management:

• Identify and approach new business opportunities within the HORECA sector.
  
• Build strong relationships with purchasing managers, chefs, F&B managers, and business owners.
  
• Conduct regular visits to clients to understand their needs and provide product solutions.
  

Sales Execution and Target Achievement:

• Meet or exceed monthly sales & new accounts targets for the assigned territory or account list.
  
• Implement sales strategies and promotional campaigns tailored to the HORECA channel.
  
• Follow up on leads, prepare quotes, and negotiate terms to close deals effectively.
  

Account Management:

• Ensure timely deliveries and monitor stock levels in client outlets.
  
• Resolve any issues related to product quality, delivery, or payment promptly.
  

Market Intelligence and Reporting:

• Gather and report feedback on market trends, competitor activities, and customer needs.
  
• Provide insights to the marketing team to support HORECA-specific initiatives.
  
• Submit regular reports on sales performance, pipeline status, and key account updates.
  

Collaboration:

• Coordinate with the sales, logistics, finance, and marketing departments to ensure seamless service delivery.
  
• Support trade marketing activities such as sampling, product demos, and promotions in HORECA outlets.