The Brand Manager works closely with Relevant Marketing manager for planning and implementation of brand Marketing Business Plans; with sales team to ensure that field activities are in line with brand strategies; Consumer Planning & Research for provision of up to date research on brands; Global Brand Teams for brand strategy and best practice; Advertising and Experiential Agencies for effective and compelling brand communication; Media agency/Media houses for effective and efficient brand communication; Group procurement for prompt availability of quality materials and at budgeted cost; Finance for cost/budget controls and brands profitability; Production department for monitoring product quality and availability and PR agencies for enhancing brands image.
The incumbent will foster brand growth and development by overseeing brand health, aiming to reach targeted volume, market share, and profit goals. Additionally, to strategize and execute effective marketing initiatives for the brands.
Requirements
- The applicant must hold a Bachelor of Commerce Marketing or business degree or equivalent
- At least four years of marketing experience preferably in a FMCG environment.
- Marketing management experience
- Experienced in the development and execution of advertising strategies.