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Computers, software development and services Jobs in Africa
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Seniority (Computers, software development and services)
© Fuzu Ltd
Network International
Computers + 1 more
Description
Key Requirements:
- Bachelor's degree in Marketing, Business, Information Technology or a related field.
- Excellent written and spoken English is required; Arabic, French and other regional languages are good to have.
- Experience in Banking, Payment and Financial services background is preferred, with relevant knowledge of Fintech products’ value propositions and familiarity with technical content.
- Experience with customer journeys, Add on would be around B2B and SME journeys particularly across onboarding, activation, and transaction lifecycles.
- 5+ years of experience in marketing operations, digital analytics, or performance marketing within a technology-driven or payments environment.
- Familiarity with website management and understanding of marketing automation platforms and CRM.
- Experience with analytics and attribution tools such as GA4, AppsFlyer, Google Ads, Campaign Manager, and GTM.
- Excellent analytical and problem-solving skills, with a focus on data-driven decision-making.
- Familiarity with running ABM campaigns.
- Ability to work independently and collaboratively in a fast-paced and dynamic environment.
- Exposure to or experience with AI-driven tools, automation, and advanced analytics techniques.
- Proactive in identifying opportunities to enhance efficiency, reporting, and decision-making through technology
- Passionate about digital platforms.
- Creative and strategic thinking skills.
- Ability to work under pressure and meet deadlines.
- Familiarity with the industry and the target audience of the organization.
- Attention to detail and quality standards.
Key Responsibilities:
Account-Based Marketing (ABM):
- Support execution of ABM campaigns across the group, working with regional teams to keep targeting and messaging aligned.
Campaign Management:
- Manage day-to-day campaign setup, tracking (UTMs, GA4, GTM), and platform coordination across GA4, AppsFlyer, and HubSpot.
- Ensure campaigns are tagged and tracked consistently across website and app.
Conversion Management (Sales, Tracking & Reporting, Funnel Analysis):
- Track leads end-to-end from source through onboarding to conversion, and coordinate with Sales on lead visibility.
- Maintain dashboards and deliver regular performance reports across acquisition and conversion metrics.
- Monitor funnel performance, flag drop-offs, and support recommendations to improve conversion rate.
Funnel Performance & Conversion Insights:
- Monitor and analyze end-to-end funnel performance.
- Identify key friction points and provide data-backed recommendations to improve conversion rates.
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