Scope of Work

The design agency/consultant will undertake the following integrated tasks:

Design and format nine HPV technical guidelines into professionally structured publications, including:

• Full publication layout design (print and digital versions)
  
• Consistent template application across all 9 guidelines
  
• Clear visual hierarchy for technical content
  
• Formatting of tables, frameworks, and tools
  
• Integration of navigation systems (headings, sections, call-outs, highlights)
  

Provide light-to-moderate copywriting and editorial support to ensure all materials are:

• Clear, concise, and accessible to EPI and SBC audiences
  
• Consistent in tone, terminology, and structure across all documents
  
• Free of repetition, ambiguity, or overly technical language where not required
  
• Structured for readability and usability in real-world programme settings
  

Specifically, the consultant will:

• Refine and edit existing text for clarity and flow
  
• Strengthen headlines, section titles, and key messages
  
• Simplify complex SBC and immunization language where needed
  
• Ensure consistency in terminology across all 9 guidelines
  
• Align writing style with practical “field usability” (action-oriented, not academic)
  
• Adapt tone for mixed audiences (technical + programme implementers)
  

Note: This is not full content rewriting (which has been completed in the technical ToR), but editorial strengthening, clarity improvement, and communication polishing integrated into design.

Translate complex technical content into visual formats, including:

• Infographics for SBC concepts and behaviour pathways
  
• Diagrams of caregiver journeys and service delivery pathways
  
• Visual frameworks (planning tools, message frameworks, implementation models)
  
• Iconography systems for navigation and comprehension
  
• Process diagrams for technical guidance (e.g. zero-dose strategies)
  

Design a high-quality executive summary guideline that:

• Distills key insights from all 9 guidelines
  
• Uses strong visual storytelling and minimal dense text
  
• Includes key frameworks, models, and action points
  
• Is highly accessible for decision-makers and non-technical audiences
  

Develop a unified design system across all outputs, including:

• Typography hierarchy and formatting system
  
• Colour palette aligned with Girl Effect branding
  
• Icon and illustration system
  
• Layout grid and template structure
  
• Consistency rules for scaling future guideline design work
  

• Work closely with the Girl Effect programme and technical teams
  
• Participate in structured review and feedback cycles
  
• Ensure alignment between content intent, copy clarity, and visual design
  
• Incorporate iterative refinements across all documents