Key Skills & Experience Required

• Marketing Strategy Implementation & Execution
  
• Digital Marketing & Campaign Management
  

• Experiential Marketing and Customer Events management
  
• Excellent Stakeholder Engagement (internal & external)
  
• Strong Project Management & Agency Coordination
  
• Customer-Centric Mindset backed by data and insight
  
• Budget and Performance Management
  

Qualifications

• Bachelor’s degree in marketing, Business, or a related field (a professional certificate in a Marketing or Communications specialty is an added advantage).
  
• Minimum of 3–5 years of experience in marketing, with at least 3 in a financial services institution.
  
• Proven experience in delivery of marketing projects
  
• Familiarity with digital marketing tools.
  

Desirable Attributes

• Ability to think creatively and innovatively with a bias for action
  
• Customer Obsession
  
• Highly collaborative and emotionally intelligent
  
• Comfortable in fast-paced, multi-stakeholder environments
  

• This role is responsible for implementing, and executing marketing and communications strategies, plans and programs for the Enterprise Segment, to meet the brand and business objectives.
  
• Drive integrated go-to-market campaigns for new products, digital innovations, and business solutions. Partner with product, digital, and frontline teams to ensure cross-functional alignment and deliver on commercial key performance indicators
  
• Collaborate with key marketing agencies (creative, media, experiential etc.) and ensure optimal output in line with the agreed Service Level Agreements.
  
• Work with media, digital, events, and sponsorship teams to drive execution across touchpoints, Customer events, ATL, BTL, and digital.
  
• They will provide relevant marketing insight and input in cross-functional business project teams.