Requirements

• Bachelor's degree in Marketing, Communications, Media Studies, or a related field
  

• 3 – 5 years of experience in social media management, digital content creation, or community management
  

• Proven experience managing social media for events, lifestyle brands, or entertainment-focused organizations.
  

• Strong portfolio demonstrating content creation across multiple platforms
  

• Experience with live event social media coverage is a strong advantage
  

Content Creation & Scheduling

• Develop and execute a consistent content calendar across all relevant social media platforms, aligned with event timelines and marketing objectives.
  

• Write compelling, on-brand copy for posts, captions, stories, reels, etc. on all digital touchpoints
  

• Brief the designer on visual content requirements, providing clear direction on messaging, tone, and creative intent
  

• Review and approve all content for brand consistency, accuracy, and quality before publishing
  

Community Management

• Manage all community channels including social media inboxes, comment sections, WhatsApp broadcast lists, and any owned community platforms
  

• Respond to direct messages, comments, and enquiries in a timely, warm, and on-brand manner
  

• Monitor audience sentiment and flag recurring feedback, concerns, or trends to the wider team
  

• Foster genuine connection and loyalty within the community through consistent, meaningful engagement
  

Live Event Social Media Coverage

• Lead real-time social media coverage during events, capturing and publishing content that brings the live experience to audiences online
  

• Coordinate with photographers, videographers, and the wider content team on event day to ensure a steady flow of high-quality assets
  

• Publish live updates, stories, and reels during events to maximise reach and engagement in real time
  

Audience Growth & Engagement Strategy

• Develop and implement pre- and post-event digital campaigns to build anticipation, drive ticket sales, and sustain audience interest between events
  

• Identify and engage relevant influencers, brand advocates, and community voices to amplify event reach
  

• Track and analyse content performance metrics and translate insights into actionable improvements