Analyst - Content Marketing

Education and Experience Requirements

• A first degree in business-related or any social science discipline
  
• Certifications in Content Marketing, Social Media Marketing, or Digital Analytics
  
• Knowledge of content management systems (CMS), SEO, and social media platforms
  
• Basic skills in analytics tools and reporting (e.g., Analytics, dashboards)
  
• Fluent in English
  

• Minimum of 3 years’ experience in digital marketing
  
• Creating and managing digital content across websites and social media
  
• Analyzing content performance, engagement, and audience insights
  
• Supporting content campaigns and editorial calendars
  
• Working with creative, social media, and marketing teams
  
• Optimizing content using SEO and performance data
  

• Develop and execute content acquisition strategy aligned to MTN brand building and commercial objectives like subscriber growth, ARPU uplift and product adoption targets
  
• Implement full-funnel content attribution frameworks linking blog, landing, video and educational assets to measurable revenue and subscriber activation outcomes
  
• Design content experiments across headlines, formats, CTAs and internal linking structures using statistically valid A B testing methodologies
  
• Develop structured content taxonomies and tagging frameworks within CMS and analytics tools to enable granular performance tracking
  
• Translate complex telecom and fintech propositions such as bundle mechanics, myMTN App and MoMo App features and digital self-service flows into conversion oriented educational assets
  
• Monitor content decay trends and execute refresh strategies based on ranking volatility, engagement erosion and revenue contribution shifts
  
• Partner with performance marketing teams to transform high ranking organic content into scalable paid landing experiences
  
• Ensure compliance with regulatory communication standards while maintaining persuasive clarity in product messaging
  
• Track regional and language-based performance differences to optimize localization strategy across Nigeria’s diverse subscriber base