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Head Of Category - Personal Hygiene

Closing: Nov 22, 2022

This position has expired

Published: Nov 15, 2022 (20 days ago)

Job Requirements

Education:

Work experience:

Language skills:

Job Summary

Contract Type:

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Job Purpose

  • Utilise a thorough understanding of the African consumer, customer and competitor environment to develop compelling category/brand strategies, aligned to group brand strategies.

Job Context & Special Features

May require:

  • Significant in-country and regional travel
  • International travel
  • Flexibility to work on weekends.

Qualification , Experience & Competencies

  • Bachelor's Degree
  • Over 7 years demonstrated experience in Brand Management
  • Professional Qualification in Marketing is essential
  • Post graduate degree is desirable
  • IT savvy including the use of MS Office Suite of Applications.

Capabilities / Technical skills:

Consumer Champion:

  • Insight generation (Proven strength)
  • Communication (Mastery)
  • Digital (Proven strength).

Brand Champion:

  • Brand propositions (Proven strength)
  • Strategy (Proven strength).

Profit and Growth Champion:

  • Commercial delivery (Mastery)
  • RTM (Mastery).

Innovation Champion:

  • Innovation (Proven strength)
  • NPD and PLM (Mastery).

Business Leader:

  • Personal leadership (Proven strength)
  • Personal drive (Proven strength)
  • Talent development (Proven strength).
Responsibilities

Job Purpose

  • Utilise a thorough understanding of the African consumer, customer and competitor environment to develop compelling category/brand strategies, aligned to group brand strategies.

Job Context & Special Features

May require:

  • Significant in-country and regional travel
  • International travel
  • Flexibility to work on weekends.

Qualification , Experience & Competencies

  • Bachelor's Degree
  • Over 7 years demonstrated experience in Brand Management
  • Professional Qualification in Marketing is essential
  • Post graduate degree is desirable
  • IT savvy including the use of MS Office Suite of Applications.

Capabilities / Technical skills:

Consumer Champion:

  • Insight generation (Proven strength)
  • Communication (Mastery)
  • Digital (Proven strength).

Brand Champion:

  • Brand propositions (Proven strength)
  • Strategy (Proven strength).

Profit and Growth Champion:

  • Commercial delivery (Mastery)
  • RTM (Mastery).

Innovation Champion:

  • Innovation (Proven strength)
  • NPD and PLM (Mastery).

Business Leader:

  • Personal leadership (Proven strength)
  • Personal drive (Proven strength)
  • Talent development (Proven strength).

Significant Relationships

(Internal & external):

  • Regional Marketing team
  • Brand Activation team
  • Cross-functional teams from Finance, Commercial, Supply Chain, HR, NPD, Consumer Insight, Digital
  • Advertising agencies & Service providers.

Key Accountabilities

  • Create and develop category/brand strategies to grow the category/brands market share volume/value and profitability
  • Support the delivery of overall budgeted profitability of the Category by developing solid brand strategies that grow and sustain brand performance
  • Monitor and report the regional category performance through brand health indicators (NNS, GM, MC) and key consumer KPIs (awareness, trial, attribute rating etc.)
  • Explore & exploit new growth opportunities for the category.
  • Lead the NPD process ensuring that its requirements are managed and delivered according to targets with clear hand over to CBUs at Gate 2
  • Collate regional consumer insights and output from research plans to feed into the development of the brand strategy
  • Define pricing policy for products within the category/brand portfolio in the Region
  • Ensure development of regional communication material aligned to the category/brand strategy and that support the delivery of CBU brand plans
  • Participate actively in company-wide initiatives as required - e.g. Margin Improvement
  • Proactively identify sources and resource needs to support brand growth.


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