• First degree in any relevant discipline
  
• Industry certification(s) and/or post-graduate/professional qualification(s) in a related field (an added advantage)
  

• Manager track record of at least 1 year or above
  
• 3-5 years of customer value/lifecycle management experience in general terms
  
• Out of which 3 years’ experience in Telecoms (CVM/ IT teams)
  
• Good knowledge/experience of product development and offer creation
  
• Proven strong leadership skills to manage changes and critical issues in a highly dynamic environment
  
• Good knowledge/experience of managing IT related systems
  
• Good knowledge/experience of developing and managing targeted CVM value propositions for the identified opportunities and risks
  

• Provide input and support into defining business requirements for key customer value management (CVM) capability development projects, including campaign management & measurement systems, channel capabilities and integration.
  
• Support the creation of offers and the growth of the offer catalog.
  
• Ensure the timely execution of campaign initiatives.
  
• Ensure that all CVM systems and channels are operating seamlessly.
  
• Enable the seamless integration of new and existing systems.
  
• Support the creation of outbound and inbound marketing frameworks.
  
• Develop and maintain relationships with vendor partners to provide support for outsourced applications.
  
• Drive the implementation of outbound and inbound marketing frameworks.
  
• Assist with the definition and build of the customer decisioning logic/rules.
  
• Manage the campaigns for outbound and inbound customer contact activity, based on the customer contact plan and requirements from Customer value management Base Marketing teams.
  
• Ensure the effective management of the customer decisioning logic/rules
  
• Manage the post-activity reports and in-depth performance evaluation to determine how existing decision-making rules can be enhanced to drive increased business benefits