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© Fuzu Ltd
International Breweries Plc
Manufacturing
Description
Minimum requirements:
- Minimum of a first degree in either Business Administration or Humanities from an accredited, and recognised university
- 2 years' experience in trade marketing
- Proficiency in the use of Microsoft office applications i.e. (Microsoft Excel, Word and PowerPoint).
Responsibilities
Channel Management & Execution
- Custodian of channel and trade marketing knowledge and expertise.
- Define, quantify and sensibly segment the appropriate channel within the market, and then apply channel strategies accordingly
- Ongoing development, co-ordination and standardisation of IRVPs incorporating this into the connection strategy through alignment with marketing and execution standards, development of tool kits, frameworks, measures and standards and best practice transfers
Channel Communication
- Develop and own the definition of execution standards across all elements of the sales driver triangle
- Develop annual BTL plans (Executions and Promotions) and communicate to sales teams
- Complete details behind each activity including budgets, capture in an annual activity plan and share with sales teams
Budgets and P&L
- Fully accountable for BTL budget, including Executions and Brand Promotions
- Fully accountable for Coolers, Draught and Activations equipment Capex budget
- Ensure adherence to budget disciplines for department
Customer Relationships
- Build effective business partnerships with key customers
- Manage 3rd Party BTL agencies and ensure set standards are met at all times.
- Review performance against communicated targets
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