Qualifications & Experience

Applicants must possess:

• Diploma or Bachelor’s degree in Marketing, Digital Marketing, Communications, Public Relations,
  
• Media Studies, or related field
  
• Minimum 3 years’ relevant experience in digital marketing preferably in a hospital set up
  
• Demonstrated proficiency in digital advertising, SEO, social media management, and content creation
  
• Experience using digital analytics tools (Google Analytics, Meta Business Suite, etc.)
  
• Graphic design and basic video editing skills will be an added advantage
  
• Experience in healthcare marketing is desirable
  

Key Competencies

• Creativity and innovation
  
• Strong analytical and reporting skills
  
• Excellent written and verbal communication skills
  
• Strong project management skills
  
• Attention to detail
  
• Customer-focused mindset
  
• Ability to work independently and within teams
  
• Results-oriented with strong execution capability
  

• Develop and execute comprehensive digital marketing campaigns across all digital platforms
  
• Manage and optimize the hospital’s website and social media platforms
  
• Create engaging digital content including graphics, videos, articles, and promotional campaigns
  
• Implement Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies
  
• Monitor digital campaign performance and generate analytical reports
  
• Manage online advertising campaigns including Google Ads and social media ads
  
• Develop email marketing campaigns and maintain digital communication databases
  
• Track trends in healthcare digital marketing and recommend innovative approaches
  
• Strengthen the hospital’s digital brand presence and online reputation
  
• Collaborate with internal departments to promote hospital programs, services, and events
  
• Support digital patient engagement initiatives and service awareness campaigns