Qualifications:

• Bachelor’s degree or equivalent experience in Marketing, Business, or related field
  
• 6–10 years’ experience in FMCG/consumer marketing
  
• Tried experience in brand management and campaign execution
  
• Experience running budgets and delivering business results
  

Skills & Experience:

• Critical thinking and planning
  
• Financial competence and budget management
  
• Strong analytical and data interpretation skills
  
• Consumer insight development
  
• Project and collaborator management
  
• Creativity and innovation mentality
  

Financial Accountability (Budget/Revenue):

• Deliver volume, revenue and profitability targets
  
• Monitor market share and competitor activity and relevant marketing investment spend
  

Role Responsibilities:

• Strategic & MBP Leadership: Own and drive the Marketing Business Plan (MBP), setting brand direction and ensuring delivery of growth, profitability, and brand equity targets at East African Breweries Ltd.
  
• Cross-Functional & Stakeholder Influence: Lead through influence by aligning internal teams and external partners to deliver strong, consistent in-market execution in a competitive landscape
  
• Execution & Performance Ownership: Ensure excellence in campaign execution, track performance against key performance indicators, and take accountability for results through data-driven decision-making and continuous optimization
  

Marketing Business Plan (MBP) Management:

• Develop and lead the annual MBP aligned to business objectives
  
• Define brand growth targets (volume, revenue, market share)
  
• Identify key consumer segments and growth opportunities
  
• Manage and optimize A&P (Advertising & Promotion) budgets
  
• Track, analyze, and report MBP performance against critical metrics
  
• Adjust strategies based on in-market performance and insights
  

Brand Strategy & Development:

• Define and maintain brand positioning and identity
  
• Build long-term brand equity and differentiation
  
• Lead innovation pipeline (new products, packaging, variants)
  
• Ensure consistency across all consumer touchpoints
  

Campaign Planning & Execution:

• Develop and implement coordinateded marketing campaigns (ATL, BTL, Digital)
  
• Lead creative development with agencies
  
• Drive consumer engagement through activations and experiences
  
• Ensure excellence in execution across channels
  

Stakeholder & Cross-Functional Management:

• Collaborate with:
  

  • Sales (trade execution)
    
  • Finance (budget control & return on investment tracking)
    
  • Supply Chain (product availability)
    
  • External agencies (creative, media, digital)
    
• Ensure alignment on brand priorities and execution plans