The Marketing Manager will drive revenue growth across retail and digital channels by developing data-driven campaigns, managing customer journeys, and optimising marketing performance.

This role requires a strong commercial mindset, deep understanding of key marketing KPIs, budgeting and forecasting skills, and experience in retail or FMCG environments.

The ideal candidate understands both in-store and digital route-to-market channels and can translate insights into profitable growth strategies.

Key Responsibilities

1. Commercial & Financial Management

• Develop and manage marketing budgets aligned to sales targets.
  

• Lead monthly and quarterly forecasting.
  

• Track campaign performance and measure ROI.
  

• Monitor Customer Acquisition Cost (CAC) and ensure it supports long-term profitability.
  

• Understand and apply Customer Lifetime Value (CLV) insights to marketing strategy.
  

2. Campaign Planning & Execution

• Plan and execute integrated marketing campaigns for both retail stores and digital platforms.
  

• Drive in-store promotions and activations to increase footfall and sales.
  

• Develop data-driven digital campaigns to grow online revenue.
  

• Continuously optimise campaigns based on performance metrics.
  

3. E-Commerce Growth

• Use e-commerce data to guide campaign decisions.
  

• Improve online sales through targeted acquisition and retention strategies.
  

• Work closely with internal teams to ensure marketing supports online conversion and repeat purchases.
  

4. CRM & Customer Experience

• Manage and optimise CRM systems.
  

• Develop customer journey maps to improve engagement and retention.
  

• Create lifecycle marketing campaigns (acquisition, retention, reactivation).
  

• Use customer data to personalise communication and improve customer experience.
  

5. Relationship & Stakeholder Management

• Build strong working relationships with internal teams, retail partners, and agencies.
  

• Collaborate across departments to align marketing with overall business goals.
  

Requirements

• Minimum 2- 3 years’ experience in marketing. (Link to Portfolio highly encouraged)
  

• Experience in retail or FMCG is highly preferred.
  

• Strong understanding of budgeting, forecasting, ROI, CAC, and CLV.
  

• Proven experience managing both retail and digital campaigns.
  

• Solid CRM management and customer journey mapping experience.
  

• Commercially driven with strong analytical skills.
  

• Excellent relationship-building and communication skills.