Requirements:

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
  
• Professional certifications in Digital Marketing are an added advantage.
  

Experience

• 4–6 years of experience in:
  • Brand management
    
  • Agency account management
    
  • Digital marketing
    
  • FMCG brand environment
    
• Proven experience managing integrated campaigns.
  

Brand Strategy & Growth

• Develop and implement brand strategies aligned with client and business objectives.
  
• Translate client briefs into clear brand positioning, campaign roadmaps, and execution plans.
  
• Identify opportunities to grow brand visibility, engagement, and market share.
  

Campaign Planning & Execution

• Lead planning and execution of integrated campaigns across:
  • Digital platforms
    
  • TV and radio
    
  • Influencer marketing
    
  • Events and activations
    
• Coordinate internal teams (creative, digital, production, commercial).
  
• Ensure timely delivery of campaigns within scope and budget.
  

Digital Brand Performance Management

• Monitor brand KPIs including:
  • Reach
    
  • Engagement
    
  • Conversion metrics
    
  • ROI
    
• Optimize campaigns using analytics insights.
  
• Implement digital growth strategies for client and internal brands.
  

Client Relationship Management

• Act as primary brand liaison between client and agency.
  
• Manage expectations, reporting, and communication.
  
• Identify upselling opportunities and growth areas.
  

Revenue Support & Commercialization

• Support commercial teams in proposal development.
  
• Identify new revenue streams for assigned brands.
  
• Ensure brand activities contribute to revenue targets.