Education

• Bachelor’s and / or master’s degree in marketing or strategy with a digital and or innovation focus
  
• 3-5 years’ experience in digital marketing, performance marketing, or e-commerce leadership roles
  
• Experience establishing customer insight feedback loops to improve digital experiences and customer communication
  
• Experience in financial services, fintech, telco, digital platforms, or e-commerce environments preferred
  

Digital Marketing & E-Commerce Growth

• Develop and execute integrated digital marketing and e-commerce strategies across retail products and Thrive
  
• Drive customer acquisition, engagement, and conversion through performance marketing, lifecycle marketing, and app-growth initiatives
  
• Lead digital campaigns across paid media, SEO/SEM, CRM, email, social, and mobile channels
  

Customer Journey Experience & Feedback Loop (Critical)

• Establish a continuous customer feedback loop to inform the design and optimisation of digital customer journeys
  
• Translate customer insights, behavioural data, and usability feedback into customer-centric language, UX improvements, and content optimisation
  
• Work closely with CX, Product, and Transformation teams to ensure digital journeys reflect clear, human-centred, and behaviour-driven customer messaging
  

Thrive Digital Adoption & Engagement

• Drive digital acquisition and engagement strategies supporting Thrive staff and market adoption
  
• Partner with ecosystem and partnerships teams to deliver digital partner campaigns and activation programs
  
• Use behavioural engagement strategies (nudges, challenges, gamification) to sustain user engagement
  

Data, Analytics & Insight-Driven Decision Making (Critical)

• Lead the use of digital analytics platforms (e.g., Google Analytics, Zoho Analytics, CRM dashboards, marketing automation platforms) to monitor and optimise digital performance
  
• Develop performance dashboards that generate actionable insights for Retail and Executive Management decision making
  
• Use segmentation, conversion analytics, attribution modelling, and campaign performance insights to drive data-driven marketing investment decisions
  

Cross-Functional Transformation Enablement

• Partner with Transformation, Product, Partnerships, Marketing, IT, and Distribution teams to deliver integrated digital initiatives
  
• Support the organisation’s broader digital capability uplift and transformation agenda