Qualifications and Experience

• Bachelor’s degree in Business, Marketing, International Trade, or related field.
  
• Minimum five to eight years’ export sales experience, with proven success in African markets.
  
• Strong understanding of distributor management, route-to-market planning, and commercial execution.
  
• Experience in FMCG preferred, especially food or consumer goods.
  
• Strong negotiation, communication, and relationship management skills.
  
• Ability to travel extensively across African markets.
  

Market Development and Sales Growth

• Drive sales expansion across target African countries through structured planning and execution.
  
• Identify new distributors, evaluate potential partners, and support onboarding and performance management.
  
• Develop joint business plans, pricing strategies, route-to-market models, and annual targets for each market.
  
• Conduct regular market visits to assess brand presence, visibility, and compliance with agreed standards.
  

Distributor and Customer Management

• Build strong relationships with distributors, wholesalers, and key accounts across African markets.
  
• Monitor sell-in and sell-out performance, stock levels, and order cycles.
  
• Ensure timely communication of promotions, pricing, forecasts, and order requirements.
  
• Support distributors with sales training, merchandising standards, and market activation plans.
  

Commercial Execution

• Prepare sales budgets, forecasts, distributor scorecards, and market performance reports.
  
• Track competitor activity, pricing movements, and category trends in each market.
  
• Work with Marketing on localised campaigns, product launches, and visibility materials.
  
• Collaborate with Supply Chain and Logistics to ensure accurate documentation, timely shipments, and export compliance.
  

Market Knowledge and Compliance

• Maintain up-to-date understanding of regulatory requirements, standards, and import procedures in each country.
  
• Ensure product registration, labels, and documentation meet market rules.
  
• Monitor currency, duty structures, and trade barriers and adjust plans accordingly.
  

People Leadership

• Provide leadership to export sales teams and distributor sales representatives.
  
• Responsible for recruitment and training of the team.
  
• Conduct performance reviews, coaching, and capability building to strengthen in-market execution.
  
• Promote a disciplined, target-driven, and customer-focused culture.