Financial Performance – 40%

• Revenue growth: Drive revenue growth and commercialization of digital channels; achieve targets, profitability, and growth through acquisition initiatives.

• Return on investment: Monitor performance and apply measures to ensure growth and ROI.

• Channel development and adoption: Conduct research to identify markets and customer needs; generate insights for acquisition and new product development.

• Partner lifetime value: Build strong partnerships and maximize value through continuous engagement.

• Balance sheet growth and management through Digital Solutions and Channels for allocated portfolio.

• Partner with branch and sales teams to leverage distribution and drive nationwide solutions.

Customer Management – 30%

• Customer satisfaction: Build strong partner relationships and ensure delivery on commitments.

• Partner lifetime value: Profile customers for targeted acquisition; nurture relationships for growth.

• Customer & Partner insights: Conduct surveys, analyse data, and use insights to drive innovation and improve experience.

• Monitor portfolio revenue, manage NPLs, and minimize revenue leakage.

• Demonstrate understanding of digital trends and communicate insights to customers and partners.

Internal Business Processes (Risk & Compliance) – 15%

• Sales and marketing optimization: Streamline processes and improve efficiency.

• Risk management: Develop policies, ensure compliance, and mitigate risks.

• Cross-functional collaboration: Align teams to deliver commercial objectives.

• Performance tracking: Set metrics, monitor progress, and adjust strategies.

• Data-driven decision-making: Use data insights for continuous improvement.

• Identify and mitigate sales-related risks with relevant stakeholders.

• Participate in testing digital channels, products, and enhancements.

Learning & Growth – 15%

• Continuous learning: Stay updated on trends, attend events, and adopt best practices.

• Talent development: Train, mentor, and grow team capabilities.

• Innovation: Promote experimentation, adopt emerging technologies, and drive growth opportunities.