Events Coverage Lead
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Description
Responsibilities
Lead coverage of events for Pulse Nigeria where needed, delivering premium coverage that meets client and brand expectations within set timelines
Lead and manage a team of content creators who cover events for Pulse Nigeria
Define individual roles within the team, working with senior leadership to set expectation and conduct reviews and feedback sessions
Develop and maintain an events coverage calendar,
Establish and maintain advance timelines for briefing coverage, event arrival and departure and content delivery
Develop specific content and execution plans for each event - outlining exactly what is required and how it will be captured, curated and delivered to ensure client expectations are met and surpassed
Review and communicate clear content deliverables from clients to creators and collaborators for each event
Track and analyse performance of event coverage content, personnel, costs and revenue, using those insights to improve strategy and execution
Produce weekly, monthly and quarterly reports on output and performance for senior leadership
Monitor and review KPIs for the team, collaborators and freelancers
Set and uphold clear editorial and coverage standards for all event content - from framing to duration and editing
Review and approve content before and after publication to ensure client needs and our standards are met
Develop and maintain an events coverage playbook that guides the team on best practice, formats, DOs and DONTs and expectations.
Work closely with the content, sales and partnership teams to align events coverage with broader content and revenue goals
Support the account management team to deliver events coverage and content on time and to specification
Stay ahead of trends in social media, short form video and live content to ensure our events coverage remains relevant and sharp
Champion and develop new formats, tools and approaches that can improve our coverage
Develop initiatives and platform-specific event coverage offerings and packages that can be offered to brands and partners
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