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KCB Group
Banking + 2 more
Description
MINIMUM POSITION QUALIFICATION REQUIREMENTS
Academic & Professional
- Education Bachelor’s Degree RQ
- Professional Qualifications AA
- Master’s Degree AA
Experience
- Total Minimum No of Years Experience Required 7
Detail Minimum No of Years Need Type[2]
- Management level in Banking 5 RQ
- Youth Banking or Youth Proposition 4 RQ
- Product Development and Management 4 RQ
- Banking Sales and Customer Service 3 RQ
- Project Management 2 AA
Responsibilities
- Plan, design, and deliver youth-focused financial products and services in line with customer needs and market trends.
- Support the creation of reimagined digital engagement models to drive relevance and adoption.
- Translate insights into innovative solutions that strengthen the youth banking value proposition.
- Implement initiatives that improve acquisition, engagement, and retention across the youth segment.
- Monitor customer journeys and recommend enhancements to maximize lifetime value.
- Drive initiatives that strengthen brand affinity among youth customers.
- Conduct customer and market research to inform proposition design and positioning.
- Analyze behavioral and transactional data to identify gaps, opportunities, and emerging trends.
- Support business case development for new youth products and enhancements.
- Coordinate go-to-market planning and rollout of youth banking propositions.
- Partner with marketing and distribution teams to design and execute promotional campaigns.
- Monitor performance of launched products and recommend refinements to improve impact.
- Work with cross-functional teams (IT, Operations, Marketing, Risk) to deliver youth initiatives on time and within scope.
- Manage relationships with external partners, institutions, and digital platforms to enhance delivery.
- Ensure execution aligns with compliance, risk, and service standards
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