About the Role

• Pipeline Management: Own and manage the entire sales cycle, from aggressive prospecting and lead generation to contract negotiation and closing.
  
• Relationship Building: Establish and nurture deep institutional relationships with procurement managers, commercial directors, and key decision-makers.
  
• Target Mapping: Focus heavily on acquiring and growing accounts within industrial bakeries and in-store supermarket bakeries.
  
• Commercial Pitching: Present compelling product value propositions backed by ROI, yield metrics, and clear cost-in-use justifications.
  
• Cross-Functional Collaboration: Partner with the technical baking team to seamlessly convert successful product demonstrations into hard sales orders.
  
• Market Intelligence: Monitor market trends, identify new business channels within food manufacturing/retail, and regularly report performance metrics against targets.
  

• 3+ years of proven B2B sales experience specifically within the FMCG, food ingredients, or B2B retail supply sectors.
  

• Track Record: A demonstrable history of closing high-value commercial contracts and hitting aggressive growth targets.
  

• Network: Pre-existing networks or experience dealing directly with major retail chains or large-scale food manufacturers is required.
  

• Skills: Exceptional communication, presentation, and negotiation skills, with the ability to speak confidently to both floor staff and C-suite executives.
  

• Drive: Self-motivated, target-driven, and highly comfortable navigating long institutional sales cycles.