Requirements

• Degree in Crop Protection, Agronomy, Plant Pathology, Horticulture, Agriculture, or related field
  
• Experience and understanding of the crop protection industry in the Upper Central Rift regions
  
• Minimum 5 years’ experience in marketing, sales, technical support, and/or business development
  
• Proven key account management experience
  
• Experience in fieldwork and project management
  
• Strong written and verbal communication skills; excellent organisational ability
  
• Self-driven, proactive, and motivated team player
  

• Grow BASF’s regional sales, product presence and market share
  
• Deliver all sales targets across the year
  
• Build strong relationships with distributors, retailers, farmers and partners
  
• Acquire and develop new customers while strengthening existing accounts
  
• Maintain an accurate regional farmer database
  
• Manage demonstration trials to generate growth in sales
  
• Collaborate with key industry stakeholders - such as Cereal Growers association, Potato Council
  
• Represent BASF at trade shows, field days and key industry events and support marketing with farmer testimonials
  
• Track competitor activity and market trends to identify opportunities
  
• Visit farmers daily, understanding their needs and requirements and prescribe our solutions to be delivered either directly or via distributors
  
• Present technical and product information to customers and internal teams
  
• Manage the full route to market process, including distributor credit risk
  
• Collaborate with Marketing, Technical, Supply Chain and Finance teams